Are you constantly looking for and buying the newest, latest, greatest silver bullet to try to boost your marketing results? Small Business Stacey lays out why you need to STOP chasing the new shiny objects right now, at least until you have a marketing plan/strategy in place, or you are likely just flushing precious time and money down the toilet. #MarketingInTwoMinutesOrLess #ASmallBizLife
Hey everybody, Small Business Stacey here. Two words for you today, screw new. No, I didn’t say screw you. I said screw new. There are way too many supposed gurus out there preaching new, new, new. Look, I’m here to tell you there is no new. Think about it. Facebook advertising is really nothing more than a digital version of a Yellow Page ads. Instagram is really nothing more than a digital magazine. Podcasts are nothing more than a radio show and Google Adwords is nothing more than your newspaper ads. There’s nothing truly new, but these gurus want you to think so. Why? So that you buy their programs.
I encourage my clients to just stop chasing shiny objects and pick one, two, maybe three core marketing tactics that you want to focus on and usually it’s not online marketing. I’m having tremendous success and leveraging the power of events, going out, doing speaking engagements, shaking hands, meeting people. I am seeing a 300% ROI from being able to do this versus your typical online marketing. I encourage you to go out there and take your business to the people. It really is a game-changer.
Be brave enough to turn away from shiny objects, and toward the light that makes them shine.
Marlha N. Beck
See the key difference is it’s not about having a big list. I would actually challenge you to have a small list, a few people who are so committed and devoted to you that they will follow you to the ends of the Earth. And that kind of marketing doesn’t require anything new. It’s just about being yourself, sharing your brilliance and being a go-giver, helping those people solve their problems and their pains.
So stop chasing supposed the gurus who are preaching new, new, new. It’s nothing more than shiny objects syndrome and it will not help your business grow.
Love to hear your thoughts on this from Stacey’s soapbox rant today.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your Marketing into ACTION by helping you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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