Is Your Glass Half-Full or Half-Empty? | Small Biz Marketing Specialist
Is Your Glass Half-Full or Half-Empty?

Is Your Glass Half-Full or Half-Empty?

Is Your Glass Half-Full or Half-Empty?

Has COVID-19 got you or your marketing stuck in a rut? Maybe you need to look and see if your glass is half-full or half-empty. Small Business Stacey outlines how a couple of quick changes will make your glass more than half-full. #MarketingInTwoMinutesOrLess  #ASmallBizLife

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Marketing in 2 Minutes or Less: Is Your Glass Half-Full or Half-Empty?

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Here’s the transcript:

Hey everybody, Small Business Stacey. I know that many people are struggling right now. They’re feeling lost, confused, overwhelmed. Maybe you can relate. So if I were to ask you, would you answer that you’re feeling your cup is half empty? Well, I’m going to share with you why being through this three times before, my cup has always been viewed as half-full. In 9/11, when those planes hit the World Trade Center, just as those buildings collapsed, so did my business. Everything stopped because I was working with associations and non-profits whose main source of revenue relied on meetings and memberships. But what I did was:

  1. I kept my employees on board and no there wasn’t a payroll protection program back then.
  2. But I also took the time to really understand the pain points of my niche and found out what they wanted, not what I wanted to deliver to them. And when we came out of 9/11, they told me what they wanted was really a full-service one-stop-shop solution.

So what I was able to do was actually snag up a mail house and a warehouse at cheap prices because unfortunately, those businesses didn’t make it through 9/11 very well. But I was able to then add them onto my business, profit and thrive. So the glass was half full.

If I need to cheer myself up, I will put on some fabulous ’40s musical on video. But I’m very lucky; I seldom get depressed. Without question, I’m a ‘glass half full’ person. In fact, it’s three-quarters full!

Joan Collins 

Fast forward a few years, 2006, had my midlife crisis, started a coffee and smoothie business. What else would you do? And then two years later, 2008, and I woke up one day, $500,000 in debt. But you know what? That was okay. My glass was half full. That’s because I learned how to pivot, how to change the business model. Instead of a build it and they will come, I took my business to the people and what a game-changer. I transformed my business from $500,000 in debt to a seven-figure profitable business. So yes, my glass was half full.

Now, today we’re going through Coronavirus and it’s affecting every business of every size, but that’s okay. My glass is half full. Today, my coffee smoothie business is literally closed, zero revenue coming in, but that’s okay. My glass is half full. I know how to pivot, I know how to profit and thrive. In my Small Biz Marketing Specialist, “done for you marketing services“, I’m helping my clients do just that. So what I want you to know is that despite how doomy and gloomy, and how horrible things may seem, there always is a glass-half-full option, and that is for you to continue marketing. You need to “get your marketing into action”. And I promise you those who do are going to be the ones who profit and thrive on the other side. And I know because I’ve been there done that three times before.

So I want you to know that I am your marketing champion. I am here to help you, whether you’re looking for do it yourself, done with you or done for you marketing services. I am here to help you get your Marketing into Action.  Because here’s the thing. It’s not just about a glass that’s half-full or half-empty. I want to help you make your glass full.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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