What are cookies?
Cookies are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store things like user preferences. You can think of cookies as providing a ‘memory’ for the website, so that it can recognise you when you come back and respond appropriately.
A visit to a page on the Small Biz Marketing Specialist’s website may generate the following types of cookie:
Site performance cookies
Anonymous analytics cookies
Third party advertising cookies
Site performance cookies
This type of cookie remembers your preferences for tools found on the Small Biz Marketing Specialist’s website, so you don’t have to re-set them each time you visit. Examples include:
– Volume settings for our video player
– Whether you see the latest or the oldest article comments first
– Video streaming speeds that are compatible with your browser
Anonymous analytics cookies:
Every time someone visits our website, software provided by another organisation generates an “anonymous analytics cookie”.
These cookies can tell us whether or not you have visited the site before.
Your browser will tell us if you have these cookies and, if you don’t, we generate new ones.
This allows us to track how many individual users we have, and how often they visit the site.
Unless you are signed in to the Small Biz Marketing Specialist, we cannot use these cookies to identify individuals. We use them to gather statistics, for example, the number of visits to a page. If you are logged in, we will also know the details you gave to us for this, such as your username and email address.
These cookies are used by software which tries to work out what country you are in from the information supplied by your browser when you click on a web page. This cookie is completely anonymous, and we only use it to help target our content – such as whether you see our UK or US home page – and advertising.
When you register with the Small Biz Marketing Specialist’s, we generate cookies that let us know whether you are signed in or not.
Our servers use these cookies to work out which account you are signed in with, and if you are allowed access to a particular service. It also allows us to associate any comments you post with your username.
If you have not selected “keep me signed in”, your cookies get deleted when you either close your browser or shut down your computer.
While you are signed into either of the sites, we combine information from your registration cookies with analytics cookies, which we could use to identify which pages you have seen on the Small Biz Marketing Specialist.
These cookies allow us to know whether or not you’ve seen an advert or a type of advert, and how long it is since you’ve seen it.
We also set anonymous cookies on certain other sites that we advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit the Small Biz Marketing Specialist. We can then target our advertising based on this information.
Third party advertising cookies
A lot of the advertisements you see on the Small Biz Marketing Specialist are provided by other organisations. Some of these organisations use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once.
The companies that generate these cookies have their own privacy policies, and we have no access to read or write these cookies. These organizations may use their cookies to anonymously target advertising to you on other websites, based on your visit to the Small Biz Marketing Specialist.
Other third party cookies
On some pages of our website, other organisations may also set their own anonymous cookies. They do this to track the success of their application, or to customise the application for you. Because of how cookies work, our website cannot access these cookies, nor can the other organisation access the data in cookies we use on our website.
For example, when you share an article using a social-media sharing button (for example, Facebook) on the Small Biz Marketing Specialist, the social network that has created the button will record that you have done this.
How do I turn cookies off?
It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, we cannot tell if you are signed in without using cookies, so you would not be able to post comments.
All modern browsers allow you to change your cookie settings. You can usually find these settings in the Options or Preferences menu of your browser. To understand these settings, the following links may be helpful, or you can use the Help option in your browser for more details.
If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site.
You can also visit the trade body representing these advertising platforms for more information: Network Advertising Initative.
They have provided a site where you can control all third-party online advertising. Please note that there are many more networks listed on this site than those that we use at Small Biz Marketing Specialist.
If you would like to find out more about cookies and their use on the Internet, you may find the following links useful:
The IAB has provided the following website to give information specifically about privacy issues around Internet advertising:
For further legal information about privacy issues, you may find these links useful:
If you would like to contact us about cookies please email us at firstname.lastname@example.org.