If you make $1 million but you spend $1.5 million to get it, does that make any financial sense? Listen to the podcast from “Small Business Stacey” to understand this important small business marketing money making advice: Gross is for vanity, Net is for sanity.
Marketing in 2 Minutes or Less: Gross Is For Vanity … Net is for Sanity
Gross is for vanity. Net is for sanity.
Hey, everybody. I just finished writing another chapter in my upcoming book, Small Business Marketing Made EZ. That’s E-Z. You see, a lot of small business owners struggle with marketing, but I’m here to tell you that it’s easy, and in this book, I lay out an action system that you can literally do just that. Put it into action. I just finished writing the chapter about I, which stands for investing, investing in your marketing, and this is an area that a lot of small business owners struggle with because they don’t know what to measure. What I’m about to say to you, I want you to write it on a piece of paper, stick it on your wall, and look at it every single day. This is so important.
See, most small business owners focus on the gross. How many sales did they make, or even if they’re outsourcing their marketing, they may be looking for somebody who promises to bring them in, let’s say, a million dollars of business. The thing is that what they didn’t tell you is that by investing in their program, it’s going to cost you two million dollars to make the million. That’s a bad investment. Then there’s vanity metrics. You know what I’m talking about. How many likes do you have? Well, woo hoo, you’ve got 300 new likes last week, but can you deposit those in the bank? Remember, gross is for vanity, net is for sanity.
Want to learn more about my action system? Go to smallbizmarketingspecialist.com/book, and you’ll be on the pre-list to get notified when it’s available, When you invest in your marketing and understand that gross is for vanity, net is for sanity, you’ll get your marketing into action and see much better results.
This is Small Business Stacey, your small biz marketing specialist, here to help you get your marketing done and help you become a small biz marketing whiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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Thank you for sharing your tips AND your book with us!
Thanks for being part of my community. The book will definitely help get your marketing into ACTION
Thanks for sharing! Good info to keep in mind.
You’re welcome. Definitely good information to help you become a #SmallBizMarketingWiz