Do Your Customers Need It or Want It … There is a Difference for Marketing | Small Biz Marketing Specialist
Do Your Customers Need It or Want It … There is a Difference for Marketing

Do Your Customers Need It or Want It … There is a Difference for Marketing

Do Your Customers Need It or Want It … There is a Difference for Marketing

Will you make more money from what your customers “need” or from what they “want”? “Small Business Stacey” answers this very important question. #SmallBizMarketingWiz #ASmallBizLife

Marketing in 2 Minutes or Less: Do Your Customers Need It or Want It … There is a Difference for Marketing

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Here’s the transcript:

Do you know your ideal customer?

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Your typical customer, client, or patient buys what they need, but your ideal customer, client, or patient buys what they want. And when you understand the difference it can add huge amounts of dollars to your bank account. You see, people will spend money on what they want because they can go anywhere to get what they need. Think about a car dealership, if you just need a car you can go buy something made of steel with four wheels and a steering wheel. But people pay up to $100,000 and more for a car because they want all of the things that come with it, the gadgets, the air-conditioned seats, the built-in refrigerator. I mean, if you look at cars today it’s amazing what they come with. You don’t need it, you want it.

We can’t help everyone, but everyone can help someone.

Ronald Reagan 

So if you can offer what customer, clients, and patients want it will add huge dollars to your bottom line. Remember, it’s all about giving people what they want. They can go anywhere to find what they need. So what are you going to do to focus on your A, of getting attention and giving them what they want? Leave me a comment below. This is Small Business Stacey, your Small Biz Marketing Specialist, here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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