When it comes to marketing, it’s always about the approach. And how you choose that approach as a marketer or a small business owner will determine whether your business is going to thrive or not. The best approach is always the one with the customer as a focus. This is where psychology comes to play.
Now, we all know that not every marketer or a business owner is a psychologist, but that doesn’t mean we can’t use psychology to our advantage. We did a bit of digging around and we’ve come up with this guide through some tips which can help you understand how to approach your campaign using psychology. These are just some of the psychological concepts that aim to help you with understanding how the mind works, and how you can use this to boost your marketing game. So, let’s get straight to it.
The definition of information gap theory of curiosity is that when we find ourselves in the gap between what we know and what we want to know, our curiosity turns on. We get the desire to find out the answer and reach the point we want. This can be particularly interesting for marketers. With some simple withholding information, you can create that desire around your service or a product. Asking the right questions will make your customers and visitors yearn for more, and you provide that in your content. This way you leave them satisfied and in return, they start developing trust for your company. It’s much more effective to do something along the lines of: “Do you know what makes the plane fly?” than to simply say “How Airplanes Work”.
This principle might seem a bit counterintuitive, but in practice – it has proven quite effective on numerous occasions. People assume that when we have a lot of choices in front of us, it’s easier to relax and select the one you want, but this simply isn’t true. With fewer choices, we can make easier decisions, which increase the satisfaction level with the outcome. So, in this case, quality comes over quantity. Instead of having a lot of average articles on your website, post just the strongest ones. Don’t scare your customers and users with tons of choices, but make sure you streamline them properly. The minimalistic approach has become somewhat of a standard for almost everything related to marketing.
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In this modern era when average attention span is constantly dropping, if you want to stand out, you must be available almost all of the time. In order to avoid unnecessary expenses and all the challenges that hiring a team can bring to the table, you need to focus on different solutions. First of all, your customers and clients would want an answer from you as soon as possible. One way to give them that answer is to use chatbots. Chatbots are automated services which can give answers to your customers right away. This way you don’t have to be available 24/7 but it would appear you are, and your customers will develop loyalty and dedication to your company for your responsiveness. There are other smart solutions you can use, but being available at all times sends out a strong message to your clients and customers, and it can take you a long way.
You would be surprised at the number of companies who focus solely on how they appear in the online world, that they forget the offline aspects of marketing. Of course, your online marketing, and general marketing strategies are the key to your success, but the way you present yourself is also immensely important. When your clients come to your place of work, they should see a lively, dynamic company, with satisfied and motivated workers. So, talk to your team, think about what you can do to improve your work surroundings. Listen to what your employees and your colleagues have to say. Find the right tools that can help you with your business like the affordable roster calculator or automated chatbots system. You would be amazed how much can a number of small changes like those help with the overall image and the feel of your business.
One of the common psychological traits for the most of the people is their self-esteem. Everybody wants to feel important, but they also want to feel like they are a part of an exclusive circle of people. For example, the U.S. Marines had a marketing campaign that lasted for a couple of years which focused on a tagline: “The Few. The Proud.” Needless to say that the campaign was very successful. Creating the sense of exclusivity for your customers and clients will make them crave for what you have to offer, but if you want this strategy to work for some time, you need to stay true to it and stand behind what you’ve promised. Unfulfilled expectations can have a seriously negative effect on your business in the long run.
Using psychology to gain a better understanding of your clients and customers is the best way for your company to evolve. It may seem a bit challenging at first, but these psychological concepts should help point you in the right direction. Focus on your audience and try to understand what drives them. This way you can find the best way to fulfill their needs and evolve as a business.
This post was written by Nick Brown.Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.”
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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