Million Dollar Bill | Small Biz Marketing Specialist
Million Dollar Bill

Million Dollar Bill

Million Dollar Bill

A million dollar bill is just a dollar bill with a bunch of zero’s. “Small Business Stacey” outlines how adding zeros to your metrics and goals can make a huge difference in your mindset and performance.  #SmallBizMarketingWiz #ASmallBizLife

Marketing in 2 Minutes or Less: Million Dollar Bill

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Here’s the transcript:

That’s a lot of zeros.

6 Days, 6 Simple Steps

Small Business Marketing Transformation Mini Course

I'm "Small Business Stacey" and I'm going to give you the 6 simple steps that can double - even triple - your sales. Are you ready to get your marketing into ACTION? Sign up below.

Hey, everybody. My son came home from college this weekend. Can you guess which one? He came home with something really cool that I wanted to share with you. Look how rich he is. He came home with a million dollars. A million dollars. But you see, really, this is just a dollar bill with a bunch of zeros. So what does that have to do with marketing? Well, when you add zeros to whatever number it is that you’re thinking of, it makes you think bigger. When it comes to your marketing, that can make a huge difference.

You can’t have a million-dollar dream with a minimum-wage work ethic.

Stephen C. Hogan 

Let’s say you’re thinking of increasing your retention rate by 10%. But what if you added a zero? 100%. It would get you thinking completely different. It would make you think bigger and new and different ways of doing things because it’s really all about what’s up here. Your mindset when it comes to your marketing.

So I want you to add zeros to whatever it is that you’re thinking of for your goals. And I have no doubt that you will be so much more successful than if you had just set that original goal.

Let me know how it works out for you. Leave me a comment below.

This is Small Business Stacy, your Small Biz Marketing specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.


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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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  • Paul says:

    It really is a mindset thing…. When we change that, it helps us see things differently. Thanks!

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