You Can Have Systems … You Can Have Shiny Objects … But Not Both | Small Biz Marketing Specialist
You Can Have Systems … You Can Have Shiny Objects … But Not Both

You Can Have Systems … You Can Have Shiny Objects … But Not Both

You Can Have Systems … You Can Have Shiny Objects … But Not Both

You can have marketing systems or you can have shiny objects in your business, but you can’t have both. “Small Business Stacey” lays out how these two principles completely conflict with one another and why they do not work together in business. #MarketingInTwoMinutesOrLess  #ASmallBizLife

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Marketing in 2 Minutes or Less: You Can Have Systems … You Can Have Shiny Objects … But Not Both

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Here’s the transcript:

Hey, everybody. Small Business Stacey. If there’s one thing that COVID-19 has taught me, it’s that systems work. Systems are important … particularly marketing systems. It’s kind of funny, because all of those supposed marketing gurus out there have suddenly gone quiet. Why is that? Well, likely because they built their business on shiny objects, telling their clients to put all their money and efforts into things like Facebook and Google ads, or digital marketing. Well, how’s that working out for them and their clients today?

You see, you don’t need shiny objects. What you need is a simple six-step marketing system, and that’s what I’ve laid out in my book, Small Business Marketing Made EZ. It’s the same six simple steps that I’ve used to transform my business way back in 9/11, in 2008, and the same six steps I’m using today in my business, and my marketing clients, who, by the way, are now pivoting, profiting and thriving.

Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.

Michael Gerber E-Myth Revisited

I am so passionate about helping you, the small business owner, through this tumultuous time. I want to gift you a free copy of the book, Small Business Marketing Made EZ. Just go to Look, you have all the time that you need right now. You can easily read this in a day. But more importantly, it’s more than just reading it. I want you to put it into action, “pun intended”, and after you’ve read the book set up a free 30-minute marketing breakthrough strategy call with me, and I will help you find at least $100,000 of untapped revenue that you probably didn’t even know that you had sitting there. Your pot of gold.

So start with the free book,, and you will be well on your way to getting your marketing plan into action!

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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