“Small Business Stacey” shares the power of LinkedIn pages with some cool brand new features they just recently added. #SmallBizMarketingWiz #ASmallBizLife
A new way to get better conversions from LinkedIn.
Hey, everybody. Small Business Stacey here. Today, I want to share with you a new feature that was just released from LinkedIn. I hope that you are using this social media platform. I love the way it allows you to connect with people and businesses. Now, in LinkedIn you can have a personal profile, but you can also have a LinkedIn Company page as well as showcase pages. So, showcase pages are pages that may have to do with extensions, or lines of business, or departments. Each of these pages gives your business additional visibility and exposure. The newest feature that they just released is a call to action buttons. For example, if I go to my Small Biz Marketing LinkedIn page, this is my company page, everybody used to only have the option to follow you.
What LinkedIn just released are these call to action buttons. There are five of them. So, if you go to your LinkedIn company page, click the edit button, you’ll see that you can choose from contact us, learn more, register, sign up, or visit website. The nice thing is that you can customize these buttons for each, quote unquote, page that you have. On your main company page you may just want to have them visit your website, but on a LinkedIn showcase page that may be more specific to a certain product or service that you offer you could have them contact you ,or maybe you’re offering a webinar or a program where they can register or sign up. This new feature has the ability to … and they’ll also give you analytics and tracking on this. So, you’re going to have much better data and knowing the conversions and what’s working on your LinkedIn social media strategy.
We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.
Pete Cashmore, Founder of mashable.com
Even more exciting is that every quarter LinkedIn will be coming out with a new feature and additional enhancement to the platform. I am really excited about this new feature, because social media is great for social, but ultimately we want to use it to convert, and that follow button just didn’t really allow people to do that. Now, with this new feature, just go into your page, click whatever conversion that you use, and start looking at your LinkedIn analytics to see what’s working.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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