“Small Business Stacey” shares why you must incorporate the pumpkin spice factor into your marketing this time of year. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: Add The Pumpkin Spice Factor To Your Marketing
Hey, everybody. Just got back from doing my grocery shopping and look what I got, pumpkin pancake mix and a vanilla pumpkin candle. What does this have to do with your marketing? A lot. Now, in full honesty, I was actually trying to record this video in the store because the shelves were just full of pumpkin everything. I think there was coffee, even potato chips, cookies, candles, you name it, there was pumpkin everything. The point is that, everybody gets excited this time of year for the pumpkin spice factor. Companies come out with all different types of pumpkin flavored items. That’s because they use the concept of scarcity marketing.
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October is my excuse for Pumpkin Everything
You see, you can only get these pumpkin spice or pumpkin flavored items, one maybe two months out of the year. So, you look forward to it, you buy more than you originally would, and you pay a premium price. Ironically enough, these items could be available year-round and then there would be no big deal to it, but because of the pumpkin spice factor and using scarcity marketing, you can only get these items for a limited time. Think about how you can leverage the power of the pumpkin spice factor and incorporate that into your marketing. Make something so special for a limited time offer so that you’re leveraging the power of scarcity marketing.
Leave me a comment below what you’re going to do to leverage the pumpkin spice factor.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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2020: Do you have 2020 vision on what your marketing plan is? You can make excuses or you can have your BEST YEAR EVER. You can't have both.