Don't worry too much if you lack advanced technical computer skills. A lot of that can be remedied by just putting in a little bit of time each week in doing some self-study. In this guide, you'll learn which computer skills are necessary to serve your sweet spot small business clients.

No one expects you to hire John Gielgud to be in your software commercial. That said, though, you don't want to go as cheaply as possible where actors are concerned. It just takes one halting delivery, problematic accent, or other flaw to turn your site into the laughing stock of the Internet.