How do you want to be remembered? What will your legacy be? “Small Business Stacey” shares marketing lessons learned from a funeral and watching a movie called “The Mule”. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: Marketing Lessons Learned From A Funeral Part 2
Hey, everybody. Small Business Stacey here. If you saw my episode yesterday, you know that I was out last week because I had a death in the family and had to attend a funeral. Now, there are a lot of marketing lessons that you can actually learn from a funeral, and that’s what I’m sharing with you this week.
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Today’s lesson is about how you want to be remembered. Now, at a funeral a lot of times people go up and give a eulogy, right? And they talk about that person and the memories and how they remember them. It’s about being remembered. A lot of small business owners, everybody has their reason for why they started their business. Whether it’s saving for retirement, most people, they want to leave a legacy. They want to leave something behind. They want to be remembered for something.
Well, this really hit home for me, because in addition to attending a funeral, I got the flu. Still feeling like crap today, a week later, but I was in bed watching a movie called “The Mule”. Have you seen it? It’s got Robert Redford (goofed it’s actually Clint Eastwood) in it. A great movie. If you haven’t seen it, watch it, because it really ties in with this theme of leaving your legacy and how you want to be remembered.
Now I’m not going to give the whole story line away about the movie, but the guy, Robert Redford (goofed it’s actually Clint Eastwood), he really … he worked and worked and worked his butt off his whole life, and then when it came to the end, and then his wife died. He had broken off with his family, because how they remembered him was never being around, never being there to go to any activities, barely providing for the family, and so he went to change that at the end of his life.
Looping back to the funeral, when somebody goes up to give a eulogy about you, how do you want to be remembered? Do you want them to be talking about how maybe how hard you worked, but how you really gave up everything else in lieu of that? Is that the legacy that you want? See, as a small business owner, you have the opportunity to craft your life. You started your small business for your reason why. All right? So you need to keep that in your mindset.
PLEASE THINK ABOUT YOUR LEGACY. BECAUSE YOU’RE WRITING IT EVERY DAY
How do you want to be remembered? Now when they went up and talked about my aunt, they had wonderful things to say about her. Great memories, and it all looped around the theme of family and something else that I’m going to talk about in a future episode of Marketing Lessons Learned from a Funeral.
I want you to think about, how do you want to be remembered? Because, you see, this is why I am so passionate about helping small business owners. Those who own independent coffee, smoothie, juice bar, dessert shop, ice cream concepts. In my Cups to Gallons program, teaching them how to do catering, because when you do catering, you’re not … it’s about not selling by the cup, but selling by the gallon and building a business that’s not so reliant on you, that brings in huge net profits.
For the small business owner and the Small Biz Marketing Specialist, it’s about Small Business Marketing Made EZ, doing a few simple things that you can wash, lather, rinse, and repeat, so you can have the dream business that you love. That is my purpose for you, but what is your purpose? What legacy do you want to leave behind? How do you want to be remembered?
Leave me a comment below. It’s a really deep question you need to think about.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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