“Small Business Stacey” shares how out of 3 different ways people shared their condolences on the loss of her beloved dog Sami, one really stood out and made a big impact. Learn how you can put this valuable marketing lesson into ACTION for yourself. #SmallBizMarketingWiz #ASmallBizLife
Hey, everybody. Small Business Stacey. Today, I want to talk to you about how small things can really make a big impact.
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Last week, I had to put down my dear beloved dog, Sammy. She had been with us for ten and a half years and she really had one job in life, which was to make people smile. She did that so well, but after ten and a half years she succumbed to cancer of the mouth. She just couldn’t eat anymore, so we knew it was the right thing to do.
Because so many people loved Sammy, she had been on so many of my videos, I posted about it on Facebook. I got so many wonderful people liking, commenting, sharing their stories, and commenting, “Sorry for your loss.” That was very appreciative, but I want to share with you two examples that went a little bit farther and really made a big impact to me.
First is I received this in the mail, a handwritten card with a stamp on it. Of course, I’m going to open this up, and inside was a sympathy card. But not only was it a sympathy card, there were handwritten notes from everybody on the staff at the vet clinic. They all had known Sammy for all of her years and had taken care of her, and they all took the time to write a special message about how much they loved and adored her. So this really made a big impact on me.
“Once you have had a wonderful dog, a life without one is a life diminished.”
But then, two days later, I received this in the mail. I was like, “I didn’t order anything. I wonder what this is?” So I opened up the box and inside was this, a clear envelope with that little Puppy Chow, that was her nickname. So I opened this up and a picture on a card of my dear beloved Sami, and when you open it up, a picture of her with a beautiful handwritten note. Now, this came from my friend and colleague, Bob Haywood of Hard Copy Cards. I really encourage you to go to his website, Hard Copy Cards.
This is what he does. He puts together these cards and you can personalize these. They have templates that you can use. But he took the time to find a picture of my dog, put it on the front, a beautiful note on the inside, and then a picture of him and his family on the back. But not only was there a card, inside was a little gift, which was just so surprising to me. When I opened this up there was a little dog angel. How cute and precious is this? So I will be keeping both of these on my desk as a huge remembrance of how special this dog was. Bob, I want you to know how special you are to me.
You see, while people can easily go on social media and post or comment and like, it’s sort of, I hate to say it but, in the door, out the door. It’s not so impactful. But those people who took the time to do something just a little special, a handwritten card, a personalized card, a handwritten note, those little things make a big impact.
So how could you do this in your business? You know about your customers, clients, and patients, the impactful things in their lives. Their birthdays, their anniversaries, when their husband or their wife maybe is undergoing surgery, when they lose their beloved pet. Could you take a few minutes and send out one of these cards? I want you to go to hardcopycards.com. I should really be an affiliate of theirs because I use these all the time in my business. I use them to communicate with my clients. When a new client comes onboard, I actually send out what’s called a Brownie in a Box and wishing my clients sweet success.
See, there are lots of ways … and I am a big proponent of direct mail, and especially the handwritten card. Remember, small things make a bit impact because I will not forget what Bob and the vet did to remember my special dog, Sami. Love to hear your comments on what you think about how small things make a big impact.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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