“Small Business Stacey” shares why you need to be the band-aid for your customers, clients and patients. And if you put ScoobyDoo or Captain Marvel on it, all the better! #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: How Are You Going To Be The Band-Aid In Your Marketing?
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Hey, everybody. Small Business Stacey here. There’s only one thing you need as a small business owner to grow your business. This, a Band-Aid. Why? Because when people get a boo-boo or have pain, they put a Band-Aid on it, right? You need to be the Band-Aid. You need to be the Band-Aid that fixes your customers’, clients’, and patients’ pain. I just brought on a new client. I’m going to be helping him build out a sales funnel to launch his new golf program. He is going to be teaching people who want to be like weekend warriors in their golf game how to do certain exercises that will help them beat their friends.
Now, when he first came to me, I asked him, I said, “Well, who is this training program for?” He was like, “Oh, for any golfers.” And I was like, “No. We need to be something for someone. So we need to help you become a Band-Aid and we are going to define the who and what pain they have.” Because you can’t be everything to everyone. You can’t serve all golfers. But if you can find out what the pain points are of certain golfers, maybe women golfers, maybe left-handed golfers who suck at their short game, whatever it is, we’re going to do the research to help him find the perfect who so he can be the Band-Aid.
WE JUST KEEP PUTTING THE BAND-AIDS ON AND KEEP PLUGGING AWAY.
So where are we going to do this? We’re going to look in Facebook groups. We’re going to research different forums and associations. We’re going to be going to Quora to see what kinds of questions people ask about this topic. A great place to look, actually, is Amazon. Look at the reviews, but now the positive reviews. Actually look at the negative reviews, the one- and two-star reviews. Because people will then tell you sort of what the pain is, like why the product didn’t solve their problem. Wink, wink. How to be the Band-Aid, right? So that way, you can tailor your product or service just for that niche. All right? So be the Band-Aid. Define your perfect who and then it’s easy to tailor your solution to make the boo-boo and the pain go away. All right?
Leave me a comment below how you are going to be the Band-Aid in your marketing.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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