You make a great offer but your customers, clients or patients are skeptical. “Small Business Stacey” shares 3 ways to overcome that. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: Creating An Irresistible Promo … There Are 3 Things You Need To Do
Give me one good reason why.
Hey everybody, Small Business Stacey here. I’m always encouraging my clients to make a really great offer, but here’s the thing, when you make a really great offer it’s very likely that your customers, clients, and patients may be skeptical, right? Because, we’re taught to believe that if an offer is too good to be true, well then maybe it is. How do you overcome that? You overcome that by doing Reason Why Marketing.
Reason Why Marketing answers three questions: Why you? Why true? Why now? Let me give you two examples. One, is a furniture store. There was actually a furniture store in my area that was running an incredible sale. All sofas normally priced at $900.00 were now $300.00. It’s a great offer, but you’re probably a little skeptical about it, right?
I am not a label snob and have learned that the thrill of shopping can be just as great, if not more so, when you find a bargain.
Well, they explained Reason Why is because the snow that was on the roof started melting, and they had some water damage. There were a few of their sofas that were damaged. But because they were going to have to get a new roof put on, they were going to liquidate all of their sofas. Now, it makes a little bit more sense, right? You’re going to go this warehouse, and you know that yeah, some of the sofas maybe be damaged, and they’ll let you know what they are, but you know that you can also find a lot of really great sofas for $300.00. Great Reason Why Marketing.
The other one, ironically enough, is a roofer in my area who’s offering an incredible deal right now where buy the roof now, don’t even pay me a dime, and still get it for 50% off, and you can pay it off for like three years. Reason Why is because it’s the middle of winter, and most people aren’t thinking about putting a new roof on their home. But yet, he wants to keep his employees working so that they don’t leave. It’s a great Reason Why approach.
As you craft your really great offers, which I want you to do, make sure you answer those three questions:
What are you going to make your Reason Why in your next offer? Leave me a comment below.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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