WHAT’S THE “I” IN ACTION MEAN?: “Small Business Stacey” shares how you can get your marketing into action – literally and figuratively. In this episode, you’ll learn about “I” – investing in your marketing.
Get FREE Copy of the Book – Limited Time Only! ► http://smallbizmarketingspecialist.com/book
What is the A-C-T-I-O-N system? ► http://smallbizmarketingspecialist.com/action
Marketing in 2 Minutes or Less: Small Business Marketing Made EZ – Get Into A-C-T-I-O-N NOW! Part 4 – Invest
What does this package of spaghetti have to do with your marketing plan?
Spaghetti, great for cooking, great for eating, not so great when it comes to thinking about where and how you’re going to spend your money on marketing. See, this is how most small business owners approach it. They take the spaghetti, and they throw it at the wall with no rhyme or reason where or how they’re spending their money.
In my book, “Small Business Marketing Made Easy,” I lay out the action system so that you can get your marketing into action literally and figuratively. The “I” in the action system stands for invest. What I’m talking about when I use the word “invest” is making smart decisions based on metrics so that you know what’s working and what’s not.
Most small business owners look at marketing as an expense, a line item on their financial statements that looks like money is just going out the door; but when you follow my action system, you’ll be making smart investments in your marketing that will make your business so much more successful and profitable.
Buffett’s Only Two Rules For Investing… Rule No. 1: Never lose money. Rule No. 2: Never forget rule No.1.
Want to get a free copy of my book? Go to smallbizmarketingspecialist.com/book. I’ll send you the book for free because I want you to get your marketing into action. If you want to see what each piece of the action system stands for, Digital Dave will leave you the page in the Show Notes below.
What are you doing to invest in your marketing? Leave me a comment below. I’d love to hear from you.
How To Get Your Marketing Into A-C-T-I-O-N
This is Small Business Stacey, your small biz marketing specialist, here to help you get your marketing into action and help you become a small biz marketing wiz.
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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