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Is your business B2C or B2B? “Small Business Stacey” shares why it’s actually neither and what you should be focusing on to close more business. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: H2H Marketing
Hey everybody, out here on this gorgeous day, got to get in my vitamin D while I can.
I love talking walks so I can kind of think about everything that transpired over the past week. And I have been doing a lot of marketing breakthrough strategy calls where I help small business owners get into action. I give them marketing ideas that they can take and implement right away to start seeing results. And so many small business owners this week were telling me, “Oh that won’t work for me. I’m B to C, or I’m B to B.” I’m here to tell you that is hoopla. Every business is two letters, H to H: Human to Human. You see people do business with people. Organizations, businesses, companies, they don’t buy stuff. People buy stuff. And you need to engage with them emotionally.
There is only one corner of the universe you can be certain of improving, and that’s your own self.
Aldous Huxley
The marketing strategies that I share, they work in any business. And I know they work because I’ve used them in mine, and I’ve helped my clients use them as well to grow their businesses. The important thing to remember is that H to H marketing (H2H Marketing) is what matters, people do business with people. So build that no like and trust factor, it’s sort of my C in my action system of CONNECT. I would love to hear what you think about this concept of H to H marketing (H2H Marketing). Leave me a comment below.
This is “Small Business Stacey”, your Small Biz Marketing Specialist, here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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H2H is a great concept. Gives me a new perspective on things.