Are your customers buying then just bouncing? If so “Small Business Stacey” shares an example of how her 3 in 30 marketing strategy built a business from grand opening to 7-figures and can help your business build loyal and repeatable customers for life. #SmallBizMarketingWiz #ASmallBizLife
Three in 30 the key to loyal, repeatable business. Hey everybody, Small business Stacey. Today I’m going to share with you a strategy called 3 in 30. Most small business owners treat their customers, clients and patients as a transaction in the door, out the door, in the door out the door. That is not the way to build loyal, repeatable customers for life. However, 3 in 30 is the system you want to use. The idea behind it is that if you can bring that person back 3 times in 30 days, you will then have them for life. This 3 in 30 system was the marketing strategy that I use to help my dessert client go from a grand opening to seven figures. What we did was to get visit number one, we offered an irresistible offer and what’s more irresistible than free dessert.
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"Before working with Stacey I was a struggling realtor. Today I am the #1 producing agent in my area. I could not have done that without Stacey's marketing brilliance."
That’s what the irresistible offer was. Come in and get a free dessert. Then to get visit number 2 we had a bounce-back offer. So the idea was to get them back within 10 days and we wanted them to spend a little bit of money. So by if they come in and spend $10 to buy this refillable travel coffee mug, they can come in any time and get half price off any coffee or espresso drink when they refill it. Then there was another bounce back to get visit number 3 and this time there were three different offers. The idea being that we’re getting them more inclined to pay closer to full price. So we bundled things together, not like 10% off, but really unique packages that they wouldn’t have thought of themselves, and the key that made that work was we had a freemium, they got something free when they came in, but they weren’t expecting it.
Sometimes one pays most for the things one gets for nothing.
And the dessert shop, it didn’t cost them anything. So we had worked with their some of their vendors to provide some truffles and desserts for free and we partnered with the local baseball team to donate baseball caps so that this dessert shop always had something free to give away. Now once you’ve got that customer in 3 times in 30 days, they’re not going anywhere else and just think if you could enhance this a little bit by using email, text marketing, like reminding them that their offers going to expire the next day and social media. The power of 3 in 30 is really powerful to building your loyal repeat customer base who will come back time and again with open wallets. So I’d love to hear from you how you’re going to implement the 3 in 30 marketing strategy. Leave me a comment below.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into ACTION and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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