There are 3 words that entrepreneurs struggle saying and it can cause you to make bad marketing decisions. “Small Business Stacey” guides you through a fun quiz and shares what your results can mean to your business growth. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less:3 Hardest Words To Say That Can Impact Your Marketing Results
The three hardest words to say.
Hey everybody, Small Business Stacey, I’m going to share a very short story with you and I want you to answer some questions about it. A little girl named Mary goes to the beach with her mother and brother. They drive there in a red car. At the beach, they swim, eat some ice cream, play in the sand and have sandwiches for lunch. Now the questions, what was the color of the car? Did they have fish and chips for lunch? Did they listen to music in the car? Did they drink lemonade with their lunch? How did you do recall? This was actually a survey that was conducted and nearly everyone answered correctly to questions one and two, but yet 76% of the respondents answered yes or no to question three and four, but there was no answer to those questions.
Why is that? That’s because the three hardest words to say are “I don’t know”. See, people don’t want to be perceived as being wrong, so they will follow the crowd and answer yes. Or they’ll make a statement and say no, but without having any valid information to base that decision on because they’re afraid of sort of admitting they don’t know the answer and they don’t want to be perceived as being wrong. Well, this can be really dangerous when it comes to your marketing. For example, if you see that everyone around you is running Facebook Ads, so should you run Facebook Ads? Hmm. Or you’re really struggling with something. Maybe it’s an employee, something going on in your business. Should you hire, should you fire? Hmm. So maybe right now you’re coming up with yes or no answers. When the real answer is, I don’t know, where can you go when that is the real answer, the mastermind group. You see, you can safely and comfortably go into a mastermind group and be honest and say, Hey guys, I don’t know.
The Master Mind principle: Two or more people actively engaged in the pursuit of a definite purpose with a positive mental attitude, constitute an unbeatable force.
And the people in the mastermind group, we’ll support you. We’ll share their experiences that everything that they know about that topic to guide you in the right direction so that you’ll no longer say, I don’t know. You’ll then be able to say yes or no, but with an informed knowledge around it. So my question to you is can Small Business Stacey help you get your marketing into action? Yes. Does she currently have openings in her mastermind program? Yes. Does it cost an arm and a leg to be part of her mastermind group? No. Will you take action and reach out to learn more about how this mastermind group can really skyrocket your business growth? “I Don’t know”.
That’s it for today. This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your Marketing into Action and help you overcome the fear of, “I don’t know”, by helping you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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