Zoom - Good for Businesses? | Small Biz Marketing Specialist
zoom review for business

Zoom Review – Good Solution for Businesses?

Zoom For Business - What It Can Do

My Rating

Online Meetings

Zoom allows online meeting capabilities that make it easy to start, join, and collaborate across any device. Syncs with your calendar system and has robust security settings. The free plan is very robust, but additional options in the pro plan are more appropriate for businesses.

My Rating

Video Webinars

Host online events with up to 100 interactive video participants. Customize and brand your emails and registration forms. Simple and intuitive host controls for presenters and interactive capabilities for attendees from desktops, laptops, mobile devices, and conference rooms.

My Rating

Conference Rooms

Zoom Rooms tackles the three biggest pain points of the conference room: Starting a meeting, booking a meeting, and sharing content.

Zoom for Business - Summary

Ease of Use

Zoom has become mainstream. It's easy to use and works well on all devices. Only downside is those new to it sometimes have a slower learning curve on some of the features.


Zoom keeps privacy and security top of mind for all end users. Security features include user authentication, permissions, and confidential attendee lists.


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Overall rating :  5 / 5

Zoom is a great solution for businesses. Whether you want to have a one-on-one meeting, a group conference call, or a webinar/event, Zoom makes it easy for both host and user to collaborate online. The free version is very robust and generous, but I do recommend businesses go with the Pro plan. I give Zoom a 5-star rating.

Pros and Cons of Zoom

What you need to know to make an informed decision.


  • Easy to use
    Zoom is easy to use for both the meeting host and online participants. It works well on all devices.
  • Robust features
    Zoom offers everything you need for online meetings and collaboration and provides a high quality experience.
  • Optimum performance
    If you're having a business meeting, the last thing you want is poor audio or video. Zoom's performance is stellar and is boosted with high-level security and privacy controls.
  • Flexibility
    Zoom allows you to set up the functionality you want/need for each meeting, whether there's a password to enter, a waiting room, or a template for your meeting.


  • Controls not easily visible
    New users to Zoom can find it difficult to know how to navigate and find the features they need.


Zoom is a very robust tool that allows business owners to have meetings, conference calls, webinars or events in a secure online setting. The company is continually adding new features, provides fast and quality customer service/support, and is focused on security and a great user-experience. For business owners looking for a cost-effective tool that's easy-to-use with robust features to communicate in an online world, Zoom is a worthwhile investment.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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