[Marketing In Two Minutes Or Less]: Your Online Front Door – Element #1 of 16

There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #1 is.

Marketing in 2 Minutes or Less: Your Online Front Door – Element #1 of 16

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Here’s the transcript:

Your online front door, and the 16 elements you must have in place. Element number one.

Today we’ll cover element number one, which is actually the most important one of them all, and that is making sure that your site is mobile responsive.

What is mobile responsive?

Mobile responsive means that no matter what size device, that that user can see everything on the screen, and have a great user experience. It is so important that Google is actually penalizing sites that are not mobile responsive. That’s because they want their users to have a great user experience, and as a recent study from Small Business Trends shows that over 60% of people are searching on their phones. How do you know if your site is mobile responsive? Go to responsivedesignchecker.com. Let me show you how it works.

You’re in Lexington, Kentucky, and you just got locked out of your car. What are you going to do? Chances are, you’re going to go to Google and search for a locksmith in your area.

We’ve got Pop-A-Lock and All Hours Lock and Key, but remember, you’re on your phone, so let’s look at how both of these sites compare when looking at it on a mobile device. The first site, locksmith.lexingtonky. We’re going to put the URL here, click go. Whether they’re looking at it on a 27-inch monitor, an 11-inch MacBook, and going down to something as small as an iPhone, this site does a great job. They’ve got their name, their address, and the phone number, which you can then click to immediately make a call, and scroll to get the information that you need. This is a great example of a mobile responsive site. The other example, Pop-A-Lock, let’s see how that site does when looking at responsive design checker. On a big monitor, the site looks good. Something in the middle, like an iPad, it looks good, but when you’re looking at this site on an iPhone, it’s a horrible experience. This popup is blocking the entire view. You can’t see any information. Their name, their phone number. Somebody’s just going to bounce off of this site.

That’s why being mobile responsive is so important. If you’re unsure if your site is responsive or not, go to responsivedesignchecker.com, put in your URL, click go, and see how your site presents to the user from something as big as a 27-inch monitor to as small as an iPhone.

Make sure your site is mobile responsive. Google will thank you. Your users will thank you.

You can download the list of the 16 elements by going to smallbizmarketingspecialist.com/episode27.

This is “Small Business Stacey”, your small biz marketing specialist, here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.