About this course
Content marketing: those two words can scare the bejeezers out of small and local business owners.
Why is that? Well when you think of content marketing, you’ve got to create content in many different places. There’s blogs, there’s video, there’s audio, there’s social media, there’s SlideShare, and on and on and on.
What happens is these small and local business owners come to me and say, “There’s just too many places to post this content.” What happens is, they either create really crappy content so they can just say that they’ve done it, or they just don’t do it at all.
I have one word for you that will solve that problem: repurposing.
Repurposing your content is a very smart marketing strategy that will save you time, effort, and money.
Let me share with you an example of how I do that in my business. For the Small Biz Marketing Specialist, each month I come up with a theme, a theme of what small and local business owners are asking about. Guess what this month’s theme is. Yep, content marketing.
Now all I have to do is produce one really good piece of content and then repurpose it. I can make a video. I can have that transcribed into a blog. Take the audio component and I have a podcast. Pull out some images or some great quotes, post it on social media, and highlight the top bullet points and create a SlideShare. Then I easily have a full month’s worth of content.
In my coffee and smoothie business I do the same thing. In the colder months I’ll focus on content that has to deal with coffee, espresso, and hot chocolate. When the weather’s warmer, I’ll focus on content that deals with smoothies, shave ice, and planning a luau party.
You just never know how and when someone’s going to come across your content, so it’s really important to repurpose it. All you need to do is come up with one great piece of content a month. Determine what people are asking you about and start with that.
My suggestion is to do a video first. I know many of you shy away from video, but if you want some tips on how to get started, visit SmallBizMarketingSpecialist.com/Episode18 , where I give you some tips and tricks on how to do video. Once you have the video, you can easily repurpose it into other pieces of content.
Content marketing: those two words can scare the bejeezers out of small and local business owners. Why is that? Well when you think of content marketing, you’ve got to create content in many different places. There’s blogs, there’s video, there’s audio, there’s social media, there’s SlideShare, and on and on and on.
Today, we’re talking about changing content. When someone visits your homepage, they want to know that you’re active and that you’re a proponent of the product, services and content that you’re sharing. No one wants to see that you have a post that’s 10 years old. Let me share with you how you can incorporate changing content as an element on your homepage.
You want to use your homepage as a way to build a list. And the way that you do that is get people to raise their hand to get content that you offer in exchange for their email. Let me share with you how you can incorporate content upgrades as an element on your homepage. Most small business owners do lead generation wrong. They think, “I’ve got to get a lead. I can’t let that visitor leave. So I’m going to pop up a big, annoying box in their face so they give me their name and email.” Yeah, good luck with that.
A lot of small business owners come to me asking for help with their social media marketing. They find that they’re struggling getting more likes, more followers, and especially engagement with their social media postings. The challenge is that when I look at their social media channels, they are not posting engaging content. They’re not providing something that people want to talk about.
Seriously, after you watch this video, go to your website and look at your about page. Now yes, it says about us, about me. Right? So, it’s all brag brag, I I I, we we we, been in business 300 years. You know what? Nobody cares.
On this show “Digital Dave” spends a few minutes talking about the future of Digital Marketing and some of the risks of putting all your marketing eggs in one basket. “Digital Dave” then shares many great FREE tools for video, audio and image creation and editing that you can download for FREE today. Download links to FREE software are provided below.
We’re going to be covering an extension of a previous video where we talked about Google Trends, and how you can use Google Trends to help identify niches where the traffic is typically, hopefully trending upward, but not always necessarily does it have to work. We will be looking at how to build a list of keywords using the Google Keyword Planning tool.
There comes a time where every website or blog owner gets to the point where they get “content block” which essentially means you struggle for ways to create new, helpful and unique content. “Digital Dave” in this lesson lays out the concept, when you eventually get to this point, that you simply start to repurpose content you already have created.
When someone visits your website do you “tell or sell“? “Small Business Stacey” shares the importance of needing to educate prospects and build a “know, like, trust” factor before they’re ready to buy.
Do you struggle with figuring out how to get your content marketing done? Most do. “Small Business Stacey” shares the secret sauce that she uses in her business and for her clients.
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