Your "About Me" Page Is NOT About You | Small Biz Marketing Specialist

Your “About Me” Page Is NOT About You

Does your website have an “About Me” section?

Most small business sites do.

It’s probably THE MOST IMPORTANT page on your site. I recommend every small business have a customer and client-friendly About Me/Us page.

Unfortunately what I do see looks something like this:

via GIPHY

La, La, La . . . . I do this . . . I do that . . . Me, Me, Me . . .

Makes me want to croak! Seriously, I don’t want to read a page where every sentence starts with the word “I” or “We”.

It’s not about you!

It’s about what you can do for your target market!

READ THOSE TWO LINES AGAIN . . . seriously!

So, just how do you make something that’s “about you” without totally making it about you?

Here are 6 tips for how you can transform your bland About Me page into a conversion starter that will help you build better relationships with your target market and turn a lot more site visitors into thrilled, motivated customers and clients.

Tone & Voicing– First Person or Third Person?

I’ve seen About Me pages that are written in the third person voice, like someone is reading a bio. “John Doe owns a very successful cleaning business. He specializes in . . . ” Please don’t do that. It makes the reader feel like they’re far away and they can’t relate to you. Write in the first person by referring to yourself as “I” or your cumulative team as “We”. You’re attempting to develop a relationship, so placing positioning yourself on the same level as your reader is crucial.

Tease A Little – Hook ‘Em – Make Them Crave What’s Next

The initial paragraph of your About Me page is vital. It’s your one opportunity to hook your target market. Address the most crucial item in your opening sentence – address their pain point – why they’d be visiting your site. Talking about your audience’s high-level goal is ok…“Would you like to get in shape?” But it’s better to talk about the issues stopping them from achieving this goal. “Would you like to know the secret to feeling 10 years younger with more energy than you ever had in just 3 months?”

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Show Your Individuality – Don’t Be Monotonous

Everyone loves stories! Stories are an excellent way to attract and connect with your target market. A story sharing how I ended up being a fitness trainer would certainly be a lot more fascinating than me simply announcing “I am a fitness trainer”.

Share how your interests relate to your solutions. Be strong and certain. Ultimately people are buying “you”, not your brand.

Make It About Them

Your “About Page” is more about your reader than it is with you. People buy based on emotion, so use your About Page to evoke emotion from your readers.

What problems do you fix? Take that and write down how it could make them really feel. For instance, the fitness trainer might ask “Do you want to get into shape?” yet this is so boring and also lacking in feeling. By thinking about the feelings that and the change this person wants you could reword it to ask, “Are you tired of not being able to fit into your favorite pair of jeans anymore?” This reverberates perfectly with the target market. By finding the pain factors your audience faces daily, you could tap into their emotions and offer the perfect solution.

Benefits vs Features

Always talk about benefits, not features. Features are “boring” – a factual statement about what you do. Benefits are RESULTS – what will the person get by doing business with you? That’s what they’re interested in, that’s what they’ll buy.

Putting It Together

Incorporate the tips above into your About Me page. Include a quality head shot that shows your true personality, an email opt-in with killer benefits (because everyone loves free stuff), and your user-friendly social media handles, you’ll have a breathtaking “About Me” page that brings in more customers and clients than you ever thought possible.
stacey

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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