What Sales and Marketing Mean to Building A Sustainable Business | Small Biz Marketing Specialist
How To Build Sustainable Marketing

What Sales and Marketing Mean to Building A Sustainable Business

In her interview with Josh Patrick, “Small Business Stacey” gives her words of wisdom on how marketing and sales are absolutely essential to building and running a sustainable business.

Episode Summary:

To me, it’s the key component of what makes your business run. If you don’t have customers, clients, and patients, then you don’t have a business.

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"Before working with Stacey I was a struggling realtor. Today I am the #1 producing agent in my area. I could not have done that without Stacey's marketing brilliance."

So I think where a lot of small business owners struggle is they think like marketing’s so hard, but marketing is easy and it is the nuts and bolts of what brings customers in the door and keeps them coming back, leaving you rave reviews, and ultimately becoming your brand ambassador.

Be something for someone. Someone because too many small business owners when you ask them, “Who do you serve,” it’s like they serve the whole world. They want to be everything to everybody, and that’s just not realistic because you don’t have the resources or the budget or the time to be everything to everyone.

So every small business knows the biggest challenges that their customers, clients, and patients face, and what I suggest is coming up with lead generation, something where somebody once you’ve defined your perfect who, will raise their hand and say, “Yes. I need to know that.” Create some content to share your brilliance and your expertise to educate your customers, clients, and patients so that they will want to continue along that journey with you to learn more and ultimately become paying customer, client, or patient.

Leadership is getting others to do what you want them to do because they want to do it.

General Dwight D. Eisenhower 

We do live in a digital world, and people are going to go online to check you out. So they’re going to go to your website and they’re going to check out your reviews. You want to make sure that your building those connections because it’s not so much what you say about yourself. It’s what others say about you that really matters.

The “invest” (in the A-C-T-I-O-N System) is knowing what works and what doesn’t work. So you’re making smart decisions with your marketing. Here’s where most small business owners get it wrong. They have to realize that gross is for vanity, net is for sanity because here’s what most small business owners measure when they invest in their marketing. How many Facebook likes do I have? How many Twitter followers do I have? How many people open my email? These are vanity metrics because they make us feel great. You can’t deposit vanity metrics in the bank.

It’s not your customers, clients, and patients job to remember to do business with you. It’s your job to remind them that you are there, that you are the solution. You nurture and you develop those relationships so that you are always front of mind.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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