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“Small Business Stacey” shares how you can leverage the power of being a celebrity in your marketing. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: The Celebrity Factor
What are you doing to give your business the celebrity factor?
Hey everybody. I just got back from an amazing time at the Indy 500. This really is the Superbowl of race car driving. I had an opportunity to meet J.R. Hildebrand. Here’s a picture of me with him. Now what does this have to do with small business marketing? A lot because it has the celebrity factor. J.R. Hildebrand was one of only two racers out of 33 who stayed afterwards to autograph my shirt and take a picture with me. Now, who do you think that I’m going to spend the time and attention and really engage with? I’m going to share that on social media and tell all my friends and tag him because he took a moment to give me a celebrity feeling.
I actually had the opportunity to feel like a celebrity as well because after the Indy 500 I stayed and spoke to the Indiana Women’s Small Business Owners Network where I was releasing my new book, Small Biz Marketing Made EZ. And after my presentation, so many people came up to me, asked me to autograph the book and take their picture with me.
I was a common man, and I will always remain a common man. No amount of stardom will ever consume my soul. Money comes, money goes. Fame comes, fame goes. I believe every human being is a celebrity in their own right.
A. R. Rahman
So I want you to have that celebrity factor in your business. Your customers, your clients, your patients, they love you. So take pictures with them. Have the VIP events. Make them feel as special as they really love and appreciate you. Your marketing will grow and your business will grow and maybe you’ll be as fast as they race in the Indy 500.
This is “Small Business Stacey”, your Small Biz Marketing Specialist, here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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Good point! We are much more willing to be loyal to those who treat us well and make memorable moments.