“Small Business Stacey” points out why your business must be built with a strong foundation in order to survive. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: You Must Have A Strong Foundation
Hey everybody, Sami (my dog) and Small Business Stacey here with today’s Marketing in Two Minutes or Less. Do you have a strong foundation?
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Today I wanted to actually have a visual demonstration but I just could not find anything to make it work. Maybe you guys can help me through this process. Have you ever heard of the game Jenga? Or some of those games where you’re like building blocks and blocks and blocks and trying to pull one out without it falling. The person who makes it fall over, loses. That is the visual that I want you to have in your mind today because that’s what so many small business owners do. They build, build, build their business. All of a sudden, boom, it collapses because they don’t have the business foundational pieces in place.
The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.
As we go into 2019, I want you to have a strong foundation. Now in the next two weeks you’re going to find that a lot of gurus are out there preaching to you to get more, more, more, more, right? I’m telling you not to do that. If you don’t have your foundation in place, getting more is not going to help. It’s going to actually make it worse. You need to make sure you have your back office in place. You have marketing systems and processes in place so that you have a strong foundation. Truly, the best foundation that you have are the current clients and customers and patients that you’re already serving, all right? Sorry I didn’t have the visual today, but go get the game Jenga or any of those building block games and consider each of the pieces the foundation of your business. When you do that, it will be strong and nothing will crash it down. All right? Have a great day everybody. Sami, come on. We got to go do some marketing.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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