When someone visits your website do you “tell or sell“? “Small Business Stacey” shares the importance of needing to educate prospects and build a “know, like, trust” factor before they’re ready to buy.
Marketing in 2 Minutes or Less: Should Your Website Tell or Sell?
Tell or sell?
If I were to go to your website because I’m interested in the products or services that you offer, would you tell or would you sell? You see, a lot of the websites that I go to are all focused on sell. Let me give you an example. It’s starting to warm up here, and I’m thinking about doing some landscaping in my front yard. Now I do not have a green thumb, so I’ve been going online, doing some research. And when I go to some of these landscaping sites, it’s like all they want to do is shove product down my throat. “Buy this plant, buy this flower, buy this tree,” but I don’t really know what I need or even how to do it. So what that landscaper needs to do is provide education, some tips, some tricks, an eBook, some research. Something that can help me, as a beginner, learn and be educated so that I will then want to come back again and buy products and services.
Build your own dreams, or someone else will hire you to build theirs.
So the whole point of what I’m trying to share with you today, is you need to educate your prospects. When they first come to your site, most likely they are not ready to buy. So you need to create some content, an eBook, a tip sheet, even a video series that helps educate your consumers, so that you build that know, like, and trust factor, so that you’re going to be the first thing that they think about when they are ready to buy.
So how are you going to incorporate this into your content marketing strategy? I’d love to hear from you, leave me a comment below.
This is “Small Business Stacey”, your Small Biz Marketing Specialist. Here to help you get your marketing done and become a #SmallBizMarketingWiz
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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