Not My Job

It’s Not The Customers Job To Remember You

Marketing in 2 Minutes or Less: It’s Not The Customers Job To Remember You

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Here’s the transcript:

It’s not my job to remember to do business with you.

Hey everybody. This week, I was having some work done in my house and my kitchen is a disaster and I said to Digital Dave, I said, “I’m not cooking, let’s go out and get something to eat.” He’s like, “Sure, what would you like?” So I was thinking that I was in the mood for a really good sandwich. Now, that may not sound anything special. What’s the big deal about that? The big deal is that normally I would say, “Let’s go to Heckman’s.” You see Heckman’s is the local deli in our area that has awesome sandwiches. The kind that you see in New York that are piled high with meat. They’re just delicious bread, and the staff are awesome. Our whole family loves this place and we used to go at least once a month. We were a regular customer.

They did a great job of marketing. They would send us oversized postcards. Something similar to this, that were actually personalized, had my name on it, even very targeted, they would say, “Hey, last time you came in you ate the Abraham sandwich, how about next time try the Benjamin and we’ll even give you 20% off.” Very good marketing. The last time our family went in there they told us that they weren’t going to be doing those promotions anymore. That they were moving to this new, great, state of the art technology and it was only going to be on the phone. Some kind of app. We downloaded it but I’d never heard from them since. They haven’t reached out, they didn’t give me a reason to do business with them. It’s not my job to remember them. It’s their job to remember me.

Now, my guess is that the business owner had a very cheap money mindset and was looking at the cost perhaps, of doing direct mail in sending out these postcards. Something like this may cost 30 cents if they do them in bulk. My family would spend an average of over $30 every time we went in and we would go in at least once a month. But as I said, we haven’t been there in months and now they’ve lost our business, they’ve lost me as a customer because I am not going to go out of my way to remember them and do business with them.

Today’s marketing lesson, actually there were many, you should probably go back and watch or listen to this again. But today’s message is, it’s not your customer’s job to remember to do business with you, it’s your job to stay front of mind and give them a reason to come back and spend their money with you.

This is “Small Business Stacey”, your Small Biz Marketing Specialist. Here to help you get your marketing done and become a #SmallBizMarketingWiz

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.