No. 1 Marketing Tool for 2018

#1 Marketing Tool for 2018

“Small Business Stacey” was asked by a leading marketing firm what she thought the next big tool, trend or technology would be that small business owners should use for the marketing in 2018. Her answer will probably surprise you.

Marketing in 2 Minutes or Less: No.1 Marketing Tool for 2018

Listen to the podcast:

Here’s the transcript:

Hey everybody, I was just recently asked by a leading-edge marketing company what I thought was going to be the upcoming tool, trend, or technology as we head into next year.

What do you think I said? Facebook Live, automation, that can maybe you just push the easy button and all of your emails, text and communications go out. Or, maybe some new technology that’s coming out that will give you data insights into your customers, clients, and patients, so that you’ll know more about them than they even know about themselves. What do you think I answered?

None of those. My answer was this, the phone! And not because sitting on there scrolling through, spending all day on Facebook. Heck, you can probably run your whole business on the phone, but that’s not what I’m talking about. What I’m talking about is punching in seven numbers, calling somebody and having a conversation. You can call customers, clients, and patients to welcome them and thank them for doing business with you. You can use this tool, the phone, to call lapse members, or lapsed customers, clients and patients, people who haven’t done business with you in a while. Give them a reason to come back. And you can use this tool, the phone, to call people and ask them questions, which will give you insights and research into what their needs, their challenges, and their pain points are. So the tool, the telephone, is something that you can use every day that will bring money day after day, into your business. It is the one tool that I would never live without.

What is the new tool, technology, or trend that you think is going to impact your business as we head into next year? I’d love to hear your comments.

This is “Small Business Stacey”, your Small Biz Marketing Specialist. Here to help you get your marketing done and become a #SmallBizMarketingWiz

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.