A painting is just a painting is just a painting . . . . or is it? “Small Business Stacey” uses a piece of interesting art to explain why marketing is a science and marketing is an art. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: Lesson on Marketing From The Big City – Marketing Is A Science and an Art
Hey everybody, Small Business Stacey here. See this picture behind me, what do you think it’s worth? $1.00, $10.00, $100.00, $1000.00? $100,000.00? Well it’s all in the eye of the beholder. That was a great lesson learned in my visit to the big city.
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Digital Dave and I spent the afternoon in MoMA, the Museum for Modern Art. This was one of the paintings that we saw while we were there. Now when I first saw this painting I was like, “Hmm, my two year old could’ve done a little bit better,” and here it is, this big orange blob on a wall in a museum. So what’s so fancy about it, right? It’s just paint on a canvas, but that’s the marketing lesson learned. You see, the value is in the eye of the beholder. If you make yourself a commodity, then you will continue to be a commodity and people will only pay the lowest price for what you have.
But, when you position yourself as an experience, price doesn’t matter, you can end up in a museum. This was a valuable lesson that I learned in my coffee and smoothie business because a coffee is just a coffee and a smoothie’s just a smoothie. So, how can you compete and how can you stop selling by the cup and start selling by the gallon if you’re just a commodity?
Well, you learn from this, and you learn from the orange painting at MoMA. You make it an experience so that the value is in the eyes of the beholder. When I did that in my coffee and smoothie business, I stopped selling $5.00 cups and instead I was selling catering packages that went from $800.00 to $5000.00 and more. It’s still just a cup of coffee and a smoothie.
Creativity takes courage
So this is a great marketing lesson learned from something as simple as a painting. How are you going to incorporate this marketing lesson into your strategic plan? Leave me a comment below and make sure that you tune in tomorrow for lesson five of this five-part series.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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