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[Marketing In Two Minutes Or Less]: Your Online Front Door – Visual Branding – Element #6 of 16

There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #6 is.

Marketing in 2 Minutes or Less: Your Online Front Door – Visual Branding – Element #6 of 16

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Your online front door, and the 16 elements you must have in place. Element number six.

Today we’re talking about element number six, visual branding. When someone comes to your homepage, it’s your opportunity to make your story shine. You do this with the images, and the colors that you use, but you want to make sure that it’s consistent throughout your whole site because in the one second that someone comes to your homepage, they are already being engaged in your story.

Let me share an example of a company that’s doing a great job with their visual branding. You never get a second change to make a first impression. That’s why your homepage is so important. It’s literally your online front door. If a new visitor doesn’t like what they see, their knee jerk reaction is to hit the back button. That’s right, unfortunately a lot of people still judge a book by its cover. Your front page needs to tell a story, and you do that through visual branding.

This site, 4 Rivers Smokehouse, is brilliant at it. Does it have you drooling? I know I’m craving some smoked meat just from looking at it. The photography is fantastic. The headline brisket, 18 years to master. Yours to savor. It sounds like an experience worth trying. I love how they use parallax scrolling to guide you into their restaurant. You can see what it looks like inside, and you can tell that local is a big part of who they are. Family owned, locally made, community focused. Those three things definitely catch my attention and draw me in even further. As I scroll down more, I see their services and their menu, and people having a great time. Their visual branding is about creating an experience, not being a piece of meat. Big difference. The only negative, I don’t live close enough to this place. A plus for 4 Rivers Smokehouse in using visual branding to tell their story.

Make sure that your homepage is really telling your story. Make sure that visual branding is in place. You can download the list of the 16 elements by going to smallbizmarketingspecialist.com/episode27. This is “Small Business Stacey”, your Small Biz Marketing Specialist here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz. 

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About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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