[Marketing In Two Minutes Or Less]: Your Online Front Door – Resources Area – Element #16 of 16

There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #16 is.

Marketing in 2 Minutes or Less: Your Online Front Door – Resources Area – Element #16 of 16
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Here’s the transcript:

Today, we’ll cover element number 16, the resource menu. The resource menu is the area on the bottom of your homepage where users go to get additional information, resources and links. It’s usually an area where small business owners don’t pay a lot of time or attention to. Here’s how you can incorporate this element into your homepage. Your company does so many great things, you just want to let the world know about it so you clutter up your homepage with what I call TMI, too much information. This site, holy crap, they win the TMI award. Do not do that. Really? If you want visitors to leave, those were two examples of what to do. As a smart marketer though, I know you want visitors to stay.

If you actually take the opposite approach and provide less, but more concise and engaging content on the homepage, visitors will scroll through. When they do, the bottom of the page is where you’re offering the next steps. I call this the resource area. Here are two examples of sites that do a great job of using the resource area. First is charitywater.org. Their site is crisp and clear, I like the images, and not too much text, it engages you and tells a story as you’re scrolling through.

There’s many ways to engage, there’s video, you can opt-in to get an email, you can click on any of these options to get more involved. As you’re going down the page, you end up in the resource area. You can get to know us, you can connect the resources and get involved. There are social platforms as well. I really like how they do this bottom line here, made with love in NYC, we’re hiring and get our awesome emails.

The next example is the Litchfield company, and they do a great job as well. They have a nice, enticing image here, they engage you by putting in your information to start planning a trip. As you scroll down there’s a lot more information that engages you. You can click on a video, you can click on any of these deals and learn to get more information. Then again at the bottom is the resource area where there are links to dive deeper and contact information, and the ability to opt-in to a mailing list. Both of these sites show how you can use the homepage to tell a story, get visitors to scroll to the bottom and engage with additional information in the resource area.

The resource menu, it’s an area of your homepage that you don’t want to forget about. Users will go there to find additional information, links and resources.

You can download the list of the 16 elements by going to https://smallbizmarketingspecialist.com/episode27.

This is “Small Business Stacey”, your Small Biz Marketing Specialist, here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.