[Marketing In Two Minutes Or Less]: Your Online Front Door – Personality and Fun – Element #11 of 16

There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #11 is.

Marketing in 2 Minutes or Less: Your Online Front Door – Personality and Fun – Element #11 of 16

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Here’s the transcript:

Your online front door and the 16 elements you must have in place. Element number 11. Today we’ll cover element number 11, having personality and being fun. If you want people to stick around on your homepage you need to add some personality to it. It’s okay to be human, people like to be entertained and it’s great to showcase your personality. Let’s look more in depth at this element and how you can incorporate it into your homepage.

Fun means different things to different people. Fun can be whimsical or playful, but fun can also be humorous and sometimes mischievous. The great news is that it doesn’t take an expansive budget, a Google programmer, or even cute little puppies, to show that your company is fun to do business with. Today, Small Biz Stacey will share two sites that do a great job of incorporating fun and personality into their online front door.

First is nuts.com. They use these cute little mascots to make something boring, a nut, fun and exciting. These mascots are adorable, amusing, and most importantly, they stick in people’s memories. When you add a mascot to your website it can give your visitors something to remember and also act as a fun mouthpiece, no pun intended, for your business.

Next is Glass Backwards. They use playful and contrasting fonts, which add a splash of fun to create depth and interest. The fonts visually relay what the drink is all about and entice you to click to learn more. Now, be careful of using too many different fonts on your homepage. Just remember the fun and functionality rule when playing around with fonts. If it’s too difficult to read at a glance then it’s probably too much fun.

As anyone who’s thrown a surprise party knows, surprises can be a lot of fun. They are memorable and get people talking. All in all, having fun with your website is good for business, as long as you don’t get carried away. Delightful surprises will encourage users to delve deeper and explore further. Your customers will appreciate the added enjoyment and personality and they’re going to be much more likely to share your content with others. Show visitors you are fun to do business with. You’ll be pleasantly surprised with the results.

Showcase your personality and the fun that you have on your homepage. It will build an emotional connection with your customers, clients and patients, and make them want to buy more from you.

You can download the list of the 16 elements by going to smallbizmarketingspecialist.com/episode27.

This is “Small Business Stacey”, your Small Biz Marketing Specialist here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.