[Marketing In Two Minutes Or Less]: Fresh Content | Small Biz Marketing Specialist
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[Marketing In Two Minutes Or Less]: Your Online Front Door – Keep It Fresh – Element #10 of 16

There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #10 is.

Marketing in 2 Minutes or Less: Your Online Front Door – Keep It Fresh – Element #10 of 16

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Your online front door and the 16 elements you must have in place. Element number 10.

Today, we’re talking about element number 10, changing content. When someone visits your homepage, they want to know that you’re active and that you’re a proponent of the product, services and content that you’re sharing. No one wants to see that you have a post that’s 10 years old. Let me share with you how you can incorporate changing content as an element on your homepage.

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Your website and especially your homepage can no longer just be an online brochure, you need to give people a reason to come back and stay engaged with you. Here are some examples of how you can do that.

First is Travel With Talek. She’s a travel blogger and she’s always sharing her newest content right here on the front page where it says, “Read about my recent travels.” This content is being updated every two weeks with her newest post. This way whether it’s a new visitor or a returning visitor, they’re always seeing the most current information.

Next is Ruth Malkin, she’s a realtor. She does a great job of showcasing her recently listed properties right here on the front page slider. It makes visitors stop, see what property she has listed and click to learn more if they want to.

If you’re in eCommerce, you definitely want to bring people back to your site so they’ll order again. Black Milk does a great job of integrating their Instagram feed right to the front page of their site so that you can get a feel for the type of clothing they offer, and I really like how they’ve incorporated this hashtag and it really stands out so that you can engage and shop with them on Instagram as well. They also do a great job of featuring their sales right here in front and center, and even have limited time specials like only this weekend so it makes you want to come back again to see what the next great offer may be.

Finally, The Pineapple Thief, the whole frontage is all about social. So front and center they have a video that’s coming in from YouTube, it features new albums of picture so you’ll want to come back and see more. It has a newsfeed going right down the middle so that content is always being updated. On both sides they have integrated social media feeds, here there’s Twitter and here there’s Instagram.

All of these sites, these are great examples of how to change your content regularly to bring visitor back again and again. Changing content, it’s a great way to show that your small business is active and keeping your homepage fresh.

You can download the list of the 16 elements by going to smallbizmarketingspecialist.com/episode27.

This is “Small Business Stacey”, your Small Biz Marketing Specialist here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz

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About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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