Marketing in 2 Minutes or Less: Your Online Front Door – Creating Trust – Element #9 of 16
Your online front door, and the 16 elements you must have in place. Element #9.
Today, we’ll cover Element #9: trust elements. When someone visits your homepage, they are going to make a decision whether they feel that you are trustworthy or not. So you need to resonate with them that you are trustworthy, and you do this by showcasing customer testimonials, perhaps client logos, or badges. Let me share with you how you can use this element on your homepage.
Establishing a trust factor on your homepage is critical. It tells the visitor, “These guys know what they’re doing. So many other people trust them; I should, too.” Here’s three examples of how you can incorporate trust factors onto your homepage.
First, I’m going to share with you Buffer. I really like how they use both text and visual elements to establish trust. It’s one thing to say, “We’ve helped 3,000,000 people,” which in and of itself is a big trust factor, but when you add the visual element of showing lots of different people ─ men, women, black, white, casual, professional ─ it really reinforces the message.
Next is Tomedes, a translation service. On the top, they have some trust elements. But right below it, they show the companies that they’ve worked with. This is a great way to establish trust. If you’ve got some big names and/or recognizable people or companies that you’ve done business with, showcasing that on your homepage will really establish an extra level of trust.
And then, finally, is my coffee and smoothie homepage. I use a lot of different trust elements, because we’re a small business in a big city. I want visitors to know that they’re going to have a great experience when they book us. Here’s how I do that. I show the names of the big name companies that we’ve done catering for, and below that there’s lots of testimonials from our happy customers, all from different sites. And then below that are some awards and badges that reinforce that we’re trustworthy to do business with.
These examples I just shared show the different ways that you can incorporate trust elements into your online front door.
Incorporate trust elements onto your homepage, and make them easy to see so people say, “Yes, I trust this business.”
You can download the list of the 16 elements by going to smallbizmarketingspecialist.com/episode27.
This is “Small Business Stacey”, your Small Biz Marketing Specialist, here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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