What does a cooking show have to do with marketing?
That’s what I share this week in Marketing In Two Minutes Or Less. Click the video below to watch or read the transcript below:
Here’s the transcript:
I’m eating my way through the aisles. What’s it got to do with small business marketing? Let’s talk about it. . . . .
Hey, everybody I am here at the DC Entertaining and Cooking Show, eating my way up and down all the aisles. What’s got to do with you as a small business owner and marketing? Well, a lot.
Look at all the small business owners here who are sampling their products and services. When you stop by each booth, you have the opportunity to taste and test and ask questions.
Think about it. The big guys have this mastered. When you go to Sam’s Club or COSTCO, they always have those little booths set up where you can sample the products, and it works, because I know that I’ve bought many of those products, and you probably have too. Here, you get the opportunity to sample it, test it, and I love that it’s all small businesses.
I want you to think about how you could do some sampling in your business. If you are a restaurant, maybe while people are waiting in the lobby, or they just sat down to their table, you could give them a sample of your best tasting appetizer. Or, if you’re a service provider, what you could do is give them a sample to test it out. I did this with my Silver Platter Marketing Membership Program, where for $1, you could test it out, plus you got a lot of bonuses and people loved it so much that they opted and they stay members and pay a higher price for the long term.
My message to you is to sample. Sample. Let people try your products and services. I’ve got a lot more shopping to do, I’ve got to fill my bag up. This is “Small Business Stacey” here to help your business grow seven figures and more by becoming a #SmallBizMarketingWiz
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.