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Do You Love Them Then Leave Them?
Do You Love Them Then Leave Them?
Small business owners get so excited when they get a new customer that they quickly move on to try and get more. “Small Business Stacey” shares why this is not the best approach. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: Do You Love Them Then Leave Them?
Listen to the podcast:
Here’s the transcript:
Do you just love ’em, but then leave ’em?
New, new, new. More, more, more. Seems that that’s what every small business owner I talk to wants. More new business. I get it, but here’s the reality. You have a pot of gold sitting in front of you, the low hanging fruit of the customers, clients and patients that you’ve already built a relationship with. So today I’m gonna share with you three low-cost ways to nurture that relationship. Because as my dad says, “it’s cheaper to keep her.”
All right, three ways. Number one, send a handwritten note. How simple is that? People love and appreciate getting things actually in their mailbox. It’ll make you stand out because nobody else is doing it.
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.
Steve Jobs
Tip number two, send little gifts throughout the year. In my coffee and smoothie business, I’ll send something like a flip-flop notepad or a tiki cup. This works really well because it’s lumpy, it sticks out and these are the kind of things that people will keep in front of them and remember you all the time. So there are tons of promotional products that you can put your name and logo on and it’s a great way to stay front of mind.
The third tip, probably the most important, is this thing, called a phone. Pick it up, call your current customers, clients, and patients and have a real conversation. Welcome them on board, call just to say hello and see what’s going on in their life. They will probably be shocked to have just a real common conversation. It will do wonders for your business.
So what are you going to do to nurture customer relationships so that you’re not just loving them and then leaving them?
Leave me a comment below.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
About the Author smallbizmarketing
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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A great reminder for all of us business owners!