“Small Business Stacey” shares why when it comes to most small business owners’ marketing, it’s held together by duct tape, and why you need a marketing plan to help keep those pieces of your marketing together. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: Is Your Marketing Held Together By Duct Tape?
Duct tape. It can hold lots of things together, but probably not your business nor your marketing.
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Hey, everybody. Small Business Stacey here. I got a text early this morning, [6:30] AM, from my son saying his car was broken again. See, my son has a 1998 Jeep, 20 years old. Now he loves this car, because it’s now historic and he’s so committed to getting it over 200,000 miles, which is great, but you know what? This car is literally duct taped together. The mirror is duct taped, everything under the hood is duct tape, the material on the top of the roof is literally falling down on his head. So it’s actually pretty funny, but it’s sad at the same time, because this vehicle is constantly breaking down. And he’s just putting money into it, day after day, month after month. And so today, he texts and said when he went to open the door to get out of his car, the door handle broke off. He couldn’t get out of the car, right? Now that is probably not duct-tapable. So now, he has to roll down the window, open the door from the outside, get out, roll the window back up.
Duct tape is like the force. It has a light side, a dark side, and it holds the world together.
Ultimately, he needs a new car and we’re gonna help him do that, but what does this have to do with your marketing? A lot, because so many small business owners are using this duct-tape to keep their business and their marketing together. You see, if my son were just to get a car previously and pay consistent, regular monthly fees, it would actually be cheaper than the money that he’s put in to keep this jalopy going. The same with your marketing. You see, so many small business owners take the duct-tape, a.k.a. cheap way to keep it together. “Oh, I’ll do it myself”, or, “I’m going to focus on getting so many likes on Facebook or so many people to open my emails”. And then they realize it’s not working and they’ll come to me as the Small Biz Marketing Specialist asking for help.
Well, you know what? At that point, it’s almost a little bit too late. We have to rip off the duct-tape and many times just start over fresh. And if you had worked with me since the beginning, you will end up finding that you would ultimately end up paying less than keeping your old jalopy alive. So share with me and comment below. Are you using duct-tape to keep your business, your marketing … heck, even your car going? I’d love to hear from you.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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