How Marketing Automation Can Go Bad

Yes You Can Really Screw Up With Marketing Automation

Marketing automation can certainly help you streamline a lot of your day-to-day activities, especially when it involves email, but marketer beware. “Small Business Stacey” shares how marketing automation can go wrong and what to about it.

Marketing in 2 Minutes or Less: How Marketing Automation Can Go Bad

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Here’s the transcript:

If you’re a small business owner, who wants control and freedom, and doesn’t want to be strapped to their business, marketing automation is a great tool to help you accomplish that, but marketing automation can go wrong. Now, I like to go out and join a lot of people’s list to see what they are doing in automation and so many of them get it wrong. See, they may offer a free report, or an e-book, or something where they’re able to capture my name and contact information, but here’s what happens. They are so excited that they’ve got my name, that they immediately send me an email.

Now, here’s what I do. I put in my first name as Shithead. So when they send me my first email, it says, “Hey there Shithead.” Well, guess what? You just lost me because you did not take the time to check your data and you’re relying too much on marketing automation. You see, it can be a great tool, but it’s just that, it’s just a tool. You still need to be able to manage, check, and assure that your data is good.

Now, when we manage our clients’ data, even though we may be using marketing automation, we won’t say, “Dear blank,” on the first run. That’s because we want somebody to look at it. Somebody could have typed their name in all lower case. We want to have that assurance that the data quality is great and, for one, it doesn’t say, “Shithead.”

So think about that when you’re putting your marketing automation in place. It’s okay to take an extra step and have some human intervention.

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.