One thing is for certain, video is becoming more an more popular on the internet and social media. If you want to get your message across you absolutely need to be doing video. But you ask how can I do video marketing when I don’t know how to edit videos to look like the professionals? “Digital Dave”, in this episode, does a beginner level tutorial of how to use Camtasia Studio to do video editing so in no time your videos will be capturing the attention they deserve.
This is “Digital Dave”, and one of the things a lot of people ask us about is that we do at least two podcasts a week, slash videos. How do you produce so much content? How do you do this?
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The one [00:00:30] thing I want to point out is, in of our previous shows, we talked about some free tools that we use, which include Paint.net and some paid tools that we use, and one of the paid tools we use is called Camtasia Studio, which we talked about a little bit in that episode, which is a video editor. So the video editor is crucial as the first step to producing both your video for online as well as your podcast.[00:01:00] What I’m going to do for today is I’m going to actually look at and peel back the hood a little bit on Camtasia Studio and some basics … the beginning basics of how to use a video editor and what a video editor is and can do. Now, again, this will be an extended series of videos. This will just be the very first one on some of the basics, and we’ll expand on those in future [00:01:30] videos.
This is Camtasia Studio, all right? And you can see it’s very busy. It is a video editor, and there are many out there. Camtasia Studio, to me, is … it’s one of the editors that is pretty simple to use for most people, and it does have pretty significant functionality. Now, you’re not going to go out and produce a full-length movie, a two-hour movie with it, although I think [00:02:00] people have. But it’s perfect for editing and clipping and putting together YouTube videos.
Now, we’re going to kind of cover some of the menu items today as we go through this and really show some of the very basic features of a video editor. And I think probably the most critical feature there is in the video editor [00:02:30] is the timeline. And down here, you’ll see your timeline, and you’ll see multiple tracks applied to this timeline. Now, the reason this is the way that is and showing this way is that this is a template.
We’ve actually created a template that is a project that we’ve saved in Camtasia Studio for our Marketing in Two Minutes or Less videos/podcasts. We want to start each episode exactly [00:03:00] the same way, and we want to end it the same way, and we want to put our new content in there in between. And that’s done by creating a template or a project that was already being used. And we then use that template, and we embed our additional video within that, and that’s what we’ve done here.
And what you’ll see in the timeline is you’ll see some stuff that’s already there that [00:03:30] we’ve added previously. And you’ll see some stuff that is not already there that, well, we actually imported into this, which is the current video that we’re working on. And we’re going to show you how to clip this video, and we’re going to show you how to edit it. And we’re going to show you some of the basic things you can do with this video, which includes annotations, transitions, behaviors, animations, cursor effects, [00:04:00] voice narration, audio effects, visual effects, interactivity, and captions.
We’re not going to cover all of these in this video. Obviously, some of these will be for future videos, so we’ll just do one or two of those in this one. You’ll notice here that there’s a media library. Media library is the existing elements that have already been brought into this particular video project that are available for bringing into your timeline [00:04:30] and editing.
We highly encourage you to view the video above for the remainder of the tutorial.
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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