Father's Day: 8 Marketing Ideas For Small Business | Small Biz Marketing Specialist
father's day marketing ideas

Father’s Day: 8 Marketing Ideas For Small Business

Looking for ideas to boost revenues and profits this Father’s Day?

Small business can get big results when they tap into the power of holiday marketing. Father’s Day falls on Sunday, June 19 this year, and though it’s not quite as big as Mother’s Day, it’s still a pretty big holiday. (It’s been proven: A 2012 H&R Block study found that spending on Father’s Day was $9.4 billion, quite a bit less than Mother’s Day, which clocks in at $14.6 billion.)

Here are some fun (and profitable) ideas for you, but before we dive in, keep in mind two important points:

  • Women and kids will be doing most of the shopping, so target your messaging appropriately.
  • 94% of dads said that “small gestures are more important than buying expensive presents” (H&R Block).

Here are eight Father’s Day 2016 marketing ideas:

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1. Focus on providing gifts dads really want

The days when ties made a great gift are long gone! Dads like gifts related to sports, hobbies, dining out, electronics, clothes, books, music, and home and garden supplies. That’s a pretty long list, which is great – it allows a lot of room for creativity, no matter what line of business you’re in.

2. Promote dinner over brunch

While dads love to dine out, they’re more interested in dinner over brunch. Of course, you’ll want to create special drinks and dishes just for Father’s Day, but don’t forget that your restaurant will be inundated with kids, too. Stock up on activities that will keep kids occupied, and consider bringing in a band whose music kids can dance to.

3. Create a Father’s Day Pinterest board

Remember, moms are the ones who are doing the bulk of the shopping, so a Pinterest board devoted to Father’s Day gift or celebration ideas will be a big hit.  According to Pinterest, more than 13 million Pinners are looking for gifts and ways to celebrate with dads, so have fun and be creative, whether you share recipes, gift ideas, or activities.

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4. Hire a photographer

I heard someone joke that when they check Facebook on Mother’s Day, they get to see what their friends’ moms look like – but the same doesn’t hold true on Father’s Day. Consider hiring a photographer to snap more composed and professional pictures of dads with their families (that moms and dads can download later).

5. Put together a promotional “Dad Survival” kit

You can get super creative here and put together a part First Aid kit and part “dad” kit. Include aspirin, band-aids, Krazy Glue, a small roll of Ducttape (since it can fix anything), a mini toolkit, a small bottle of Tabasco sauce – and anything you think a dad would like – and use.

6. Hand out stress balls

This can also be included in the Dad Survival kid, but it can be a standalone item, too, branded with your logo and Father’s Day 2016. (The moms might want one, too!)

7. Hold a giveaway

As you may recall from our first idea, dads like gifts related to sports, hobbies, and music. Hold a giveaway for tickets to a baseball game (minor league is just as great as major league!), a free round of golf, sports clinics or lessons, sports gear, concert tickets, etc. Giveaway eligibility rules are up to – it can be based on a purchase, Father’s Day visit to your business, etc.

8. Hold an Instagram contest

Promote an Instagram contest that is quick and easy. To enter, people have to snap a picture of them and their dad and use a designated hashtag. The best photo gets a prize of your choosing.

What is your small business doing this year to celebrate Father’s Day?
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About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners #CrushIt by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small - and not so small - businesses one marketing plan at a time. She helps business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE profit. Stacey's in-demand "Small Biz Marketing Success Coaching and Mastermind Program" is transforming the businesses - and lives - of those who want wealth, freedom, and market domination. Her highly acclaimed book "Small Business Marketing Made EZ" lays out the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of Cups To Gallons, the place where independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners go to learn how get into lucrative catering so they stop selling by the cup and start selling by the gallon. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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