Do You Have A Compelling Message | Small Biz Marketing Specialist
Do You Have A Compelling Message

Do You Have A Compelling Message

Do You Have A Compelling Message

What do you do for a living? A common question and one that most small business owners give the WRONG answer to. “Small Business Stacey” shows you exactly how to get this right. #SmallBizMarketingWiz #ASmallBizLife

Marketing in 2 Minutes or Less: Do You Have A Compelling Message

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Do you have a compelling message?

6 Days, 6 Simple Steps

Small Business Marketing Transformation Mini Course

I'm "Small Business Stacey" and I'm going to give you the 6 simple steps that can double - even triple - your sales. Are you ready to get your marketing into ACTION? Sign up below.

I was at the grocery store the other day and there was a long line so I struck up conversation with the person behind me and I said, what do you do for a living? And they said, oh, I’m a jeweler and you could see how excited they were just to tell me that. And I was thinking to myself, well, woo hoo, there’s eight million other jewelers in the world, what makes you so special? Now, this is what you need to be thinking about in your small business because when you tell your customers, clients and patients what you do, they’re thinking the same thing. Well, woo hoo, what do I care? You see the only thing those customers, clients and patients think about is themselves, their problems and who can solve them.

Great marketers see potential customers as real people. They create campaigns that appeal to their, wants, needs and desires.

Stacey Kehoe 

If you can rework your unique selling proposition to address that, you will have a boatload of business to keep you busy. So instead of this jeweler saying I’m a jeweler, they could’ve said, I create custom pieces of work that are as unique and original to the person wearing them. See, that makes it sound really special. It’s not just a typical piece of jewelry that you may go and pick up for five bucks at the mall. This is a custom crafted piece of art, as unique and special as the person wearing it. So I love this USP because it addresses the who. They’re getting really specific in who they serve. So I want you to do the same thing. Instead of saying, I’m a blank, I want you to create your unique selling proposition so that it addresses who you serve, what problem you solve and why you are the best solution for it. That is your compelling message. Leave me a message below on what you come up with.

This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.

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About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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  • Robert says:

    Good point. It makes me think twice about what I saw to people now. I’ll have to come up with a unique way of saying I own a Dry Cleaning Company. 🙂

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