“Small Business Stacey” rants about where most small business owners spend their time instead of what they should be focusing on which is their customer’s experience. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: Customer Experience
The customer experience. Where does it fall in your marketing plan?
6 Days, 6 Simple Steps
Small Business Marketing Transformation Mini Course
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When you first started your small business, I bet you spent a lot of time thinking through all the important details. You know, like where your office or your store’s going to be located, what the hours would be, maybe what your uniforms would look like. Heck, you probably spent hours trying to find the perfect chair and desk. Because that’s what matters, right? No. When it comes to the marketing for your small business, what matters is the customer experience. It’s your customers, clients, and patients who are ultimately going to put money in the bank for you.
Your customer doesn’t care how much you know until they know how much you care.
Just this past week, I had two terrible examples of customer experience, and I want to share these with you because this is where you, as the small business owner, can really shine and differentiate yourself. The first is where you set an appointment with a company that’s going to come out, and they give you a nine-hour window in which they’ll call you 20 minutes before. But if you don’t answer the phone, well then you have to reschedule. Great customer experience. The other is when you have to call a company and you want to speak to a customer service rep. And you call the 800 number, and the first thing you hear is, “Press one for English.” Don’t even get me started on that. But they make it nearly impossible to speak to a live human being.
These are examples of a horrible customer experience. I never want to do business with any of these companies again. But this can be your shining moment. This is how small business owners can differentiate themselves. So focus on your customer experience. Don’t worry about the little details like what your office chair, your desk, and your office hours are. Focus on the customer experience and your bottom line will thank you.
This is “Small Business Stacey”, your Small Biz Marketing Specialist, here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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