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Category Archives for Marketing
Your “About Me” Page Is NOT About You
Does your website have an “About Me” section? Most small business sites do. It’s probably THE MOST IMPORTANT page on your site. I recommend every small business have a customer and client-friendly
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Disney-fy Your Small Business
Have you noticed there’s a decline in customer and client service today in America? via GIPHY Some times it’s a gradual, seemingly harmless decline that’s not easily noticed, but it
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[Marketing in 2 Minutes or Less]: Demonstrate and Sell
Want to sell more of your products and services? Here’s a strategy to help you do that: A steam iron. What does that have to do with marketing? Well that’s what we’re going to talk about
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How To Get MORE People To Read Your Emails
I’m hearing a lot of small business owners talk about how their email open rates are plummeting recently… Which got me thinking that maybe yours are too… and I want to help! I remember
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How To Get Customers – Local Business Marketing
I got a question from a small business owner this week. It’s a question I’m asked a lot. Molly, the owner of Molly’s Cupcakes writes, “Stacey, I’m exhausted, frustrated and
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Content Marketing: Why You Must Diversify
Does your small business have a content marketing strategy? Does that content marketing strategy include multiple mediums? Content marketing is changing everything. Until just a few year ago, this marketing
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[Marketing In 2 Minutes Or Less]: Just Say “NO” – A Great Marketing Strategy
Two letters that scare small business owners – N – O. Whether it’s from prospects, customers, or clients, every small business owner I talk to doesn’t like that word. But it’s
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8 Retail Review Sites You Can’t Afford To Ignore
This article first appeared in SMB Retail Technology News: According to Marketing Land, a full 90 percent of customers say their buying decisions are influenced by online reviews. Online reviews have major
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Small Businesses That “Get” Twitter
Does your small business use Twitter? 140 characters – it’s not a lot of space to get your message out to the world. Most small businesses who come to me for social media help are doing it
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14 Ways To Get Customers To Click, Call and Come In Your Door
If you want to get customers to click, call and/or come in your door, you need to give them a reason to do so – basically by making them an offer. Offers are the secret weapon of smart small business
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