Category Archives for Direct Mail

personalized mailings

The Power of Personalized Mailings

Want to learn how some people are crushing it with their marketing – bringing in new and repeat customers using personalized hard mailings? Listen to this interview with “Small Business Stacey”

Continue reading
small biz marketing ideas for spring

Small Biz Marketing Ideas For Spring

Seems that when the weather’s cold, so too goes marketing – and sales. If you want to heat up sales, it’s time to come out of hibernation. I love creating marketing campaigns that revolve

Continue reading
Small Business Interview

[Small Business Interview]: Bob Haywood – Hard Copy Cards

I received a “sweet package” in the mail that I was so impressed with that I had to bring the person who sent it to me onto my show so you can learn how you too can have “sweet”

Continue reading
direct mail for small business

[Marketing In 2 Minutes Or Less]: A “Sweet” Direct Mail Package That Got My Attention

How do you get your prospects, customers, clients and patients attention? Check out this “sweet” package I got that did just that: Here’s the transcript: Welcome everybody, “Small

Continue reading
small business marketing

The Power Of The P.S.

Remember when people wrote letters by hand and sent them through the postal service? I sure do. As a matter of fact, I used to love getting letters from friends I made at summer camp or my grandmother

Continue reading
direct mail for small business

The Psychology of Why Direct Mail Works

As a kid getting mail was one of the most exciting things ever. It was never a pesky utility bill or jury duty summons – it was a flyer for summer camp, or a toy catalog you could flip through, or

Continue reading

Relationships Are Built With Direct Mail – Not Email or Texts

Which will you remember more on your birthday — someone who sends you an email or text, or someone who takes the time to write and send you a handwritten card? There’s nothing better than opening

Continue reading