Want more people to share your emails? “Small Business Stacey” shares 3 tips that will help expand your email reach. #SmallBizMarketingWiz #ASmallBizLife
Marketing in 2 Minutes or Less: 3 Simple Ways to Boost Email Reach and Response
Hello everybody, Small Business Stacey here with today’s marketing in two minutes or less. Today’s marketing tip is to add an email forward to all of your emails. And I’m going to give you three ways that you can do that.
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The first way is to make sure that when you’re sending out your emails, you’re talking to a small audience. Small is actually bigger when it comes to your email marketing. You always hear me talking about be something for someone. So, the more targeted and segmented you are with your emails, like you’re talking to one person, they’re going to be more likely to forward it. Because groups of the same kind of stick together. So, if you’re talking to accountants for example, and you’re really targeted in your messaging and you have great content, they’re going to be more likely to then forward that to other accountants that they know.
Tip number two is to make sure that you’re including personalization because that increases your reach. Now, I’m not talking about a first name merge, what I’m talking about is making your emails really personal. Like mentioning something that you know about them. In my coffee and smoothie business, I do this by taking a picture at an event that we’re at, and then sending them that picture with an email afterward. So, it’s really personal, and people love it, and then they’re more likely to share that because they love the picture. Like, “Oh look at what we had at our event, a tiki bar, or a smoothie bar, or a coffee bar.” So, making it more personal will help people then forward your emails along and expand your reach.
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.
Tip number three is telling them what you want them to do. You kind of have to guide your email readers and be very specific, letting them know what you want them to do. Now, how most people try and incorporate email forwarding is having a button on the top, or something on the bottom, like forward this to a friend. What I’ve had really great success with my clients is actually telling them within the content. So, for example, if we’re sharing a really great blog post, then immediately afterward we’ll say share this with a friend, or tag a colleague. We’re very specifically telling them what we want them to do..
So, try that out. Try putting your email forwards, your calls to action, directly within your content, in your emails. And see how that increases your email forwards. Those are my three tips for how you can incorporate email forwarding to get better results.
This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Stacey is also the creator of the Daily Deals for Massive Profits, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.
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