3 Elements of Successful Advertising

Your Ready To Spend Money On Advertising … Learn the 3 Elements of Successful Advertising

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What were they thinking?

Hey everybody this week I want to share with you an example of advertising gone bad. This company Vivitrol spent a ton of money advertising their product all over the city. They had billboards, they had signs in buses and trains. And at the bus stop they even had posters. Now can you imagine sitting at the bus stop, waiting to go to work, and you see this ad. What is Vivitrol? Ask your healthcare provider. Hmm, okay. Let me do that. Ring, ring. “Dr. Hill’s office. Can I help you?”

“Oh hi I wanted to set up an appointment to see Dr. Hill.”

“Oh is everything okay?”

“Oh, absolutely. I feel totally fine. I just wanted to ask my healthcare provider, what is Vivitrol?”

Really, is that going to happen in real life? This ad is a complete fail and waste of money. Now what can you learn from it as a small business owner? Well first let’s find out, what is Vivitrol? Well Google says, Vivitrol is a non-addictive, once-monthly treatment, proven to prevent relapse in opioid-dependent patients. Wow, that’s pretty powerful. This is a very important product, because this is something our country is in crisis about today. This helps people dealing with opioid addiction. Okay so looking at the ad, the three elements we need to have in place are one, an image that resonates with the audience. Now when you see this picture, you have no idea that’s an opioid-dependent person. If anything it just looks like a stock photo.

The second element, the headline, what is Vivitrol? It’s all product based. It’s the company beating its chest, it’s so proud of its product. But I have no idea what Vivitrol is. If I match the image with the headline, to me, I’m thinking it’s actually something OBGYN related. So a stronger headline that calls out to the reader. Are you struggling with opioid addiction? You don’t have to go it alone, there is help available. Something that calls out to the reader. And a third element, the call to action, ask your healthcare provider. That is not a call to action. Perhaps saying something like, learn from over 500,000 other successful patients who have beaten opioid addiction by using Vivitrol. And maybe having a QR code or a website that they can get more information. If they had incorporated those three elements, this ad would be much more successful.

So make sure you have an image that matches the audience that you’re talking to, a headline that grabs attention, and a call to action. Those three elements will ensure that your advertising is successful.

This is “Small Business Stacey“, your Small Biz Marketing Specialist, here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.