There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #5 is.
Marketing in 2 Minutes or Less: Your Online Front Door – Element #5 of 16
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Here’s the transcript:
Today we’re talking about element number five, which is making sure that people can contact you. After all, if someone’s visiting your site, chances are they may want to contact you, so you’re going to want to make sure that you have multiple ways to do that. Phone, email, text, chat. People like to communicate in different ways. Let me share an example of a site that’s doing a great job of incorporating communication and contact us.
A visitor is on your site and wants to contact you. Do you make it easy and enjoyable? Here’s two examples of companies that do just that. The first is Achieve3000. Like many businesses out there, Achieve3000 has a lot of different types of people visiting their website, and what these people want to contact them about can vary widely. That’s why they’ve decided to go deeper than the one-size-fits-all approach. Below the big contact us and a few words explaining what visitors will get when they do contact them, there are three different options. You can request a demo, you can reach out to a sales rep, or you can get in touch with customer support. Each one of these options leads to a separate landing page. What a great way to cater to the most common needs of your differing web visitors.
The second site that does a great job with their contact us page is Choice Screening. Hands down, the best thing about Choice Screening’s contact us page is their copy. It doesn’t get much better than this, all starting with that concise, delightful talk to a human header. That made me feel really comfortable, knowing I could pick up the phone and talk to a real person, not an automated machine. Following all that great copy is a well-organized page with contact information including emails for different departments, followed by a form. The form’s a little lengthy for most businesses, but since this business runs background checks of all kinds, they probably need that information to help them organize their inquiries.
When considering how long your own form should be, think about whether you’d rather have more inquiries coming in or higher-quality inquiries coming in. A longer form will give you more detail, but may deter people from filling out the form. As long as you have other ways for people to contact you and you don’t make those fields mandatory, a longer form can work well for most businesses.
Does your home page make it easy for people to contact you? Make sure you put this element in place on your homepage. You can download the list of the 16 elements by going to smallbizmarketingspecialist.com/episode27.
This is “Small Business Stacey”, your Small Biz Marketing Specialist, here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.