There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #3 is.
Marketing in 2 Minutes or Less: Your Online Front Door – Element #3 of 16
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Here’s the transcript:
Your online front door and the 16 elements you must have in place: element number three.
Today, we’re gonna talk about element number three, which actually ties in with number two, which I covered last week. And that is that element number three is you need to deliver a sub-prommise. A sub-promise is something that reinforces the promise that you made, such as with social proof or perhaps with customers, clients, patients, referrals, something that shows that you can deliver on the promise that you made.
Let me share with you an example of a site that does a really great job of doing this. In Episode 30, I share how your home page must deliver a promise. This site, Mauiwowidc.com shows its promise. They’ll have you so happy you’ll be doing the hula when you have them come out and treat your guests to a vacation in a cup. All of this is above the fold, meaning it’s what the user sees on their screen. But how do you know how well they really deliver on that promise? That’s where the sub-promise comes in.
This company shares its subpromise in three ways. When you scroll down, you can see that they showcase the companies that they’ve worked with. They also show testimonials from clients who use their services as well, and they show the awards that they’ve won. All of this is social proof from others, a subpromise that reinforces the promise made above, and makes the user feel more comfortable that they know what they’re doing and that the user is going to have a great experience using this company.
You can download the list of the 16 elements by going to smallbizmarketingspecialists.com/episode27. This is “Small Business Stacey”, your Small Biz Marketing Specialist here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.