There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #4 is.
Marketing in 2 Minutes or Less: Your Online Front Door – Element #4 of 16
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Here’s the transcript:
Today we’re talking about element number four, which is having a call to action.
When someone visits your homepage you need to get them to take the next step and you do that through a call to action. It could be a text link, it could be an image or a button that they click, but you definitely need to have a call to action. Let me share with you an example of a site that does a really great job of doing this.
I’m going to share with you three different sites that use call to action buttons in different ways.
The first site is Evernote. They want people to sign up for their app, and the promise is delivered front and center; remember everything. Visitors can immediately understand that message the moment they land on this page. The design on Evernote’s website makes it super simple for users to see quick benefits of using the app and how to actually sign up and use it. Just enter your email and a password, click the green button and sign up for free.
The second example is Humboldt County’s website. They want the user to spend time on the site. It is gorgeous and keeps you engaged. It greets you with a full-screen video of shockingly beautiful footage, but what I really love is the unconventional call to action button placed in the bottom center, which features a bunny icon and the words “Follow the Magic.” It enhances the sort of fantasy feel of the footage making you feel like you’re about to step into a fairytale. What’s more, once you click that call to action button the website turns into a sort of choose your own adventure game, which is a fun call to action path for users and encourages them to spend more time on this site. Their call to action button really accomplishes this.
The third example I’m going to share is how a company that serves different audiences and/or offers different products can incorporate a call to action on the homepage; barkbox.com. There are two call to actions on BarkBox’s homepage. This shows that the company knows their customers. While many people visiting their site are signing up for themselves, there are a lot of people out there who want to give BarkBox as a gift. To give each type of customer an easy path to purchase there are two equally sized call to action buttons on the page; Subscribe and Give a Gift.
These three sites each have clear call to actions that are targeted to their users. They do a great job of quickly moving the user to the next step.
Does your site have a call to action? Make sure it does so that you’re moving people through the sales funnel and getting them to take the next step of action.
You can download the list of the 16 elements by going to smallbizmarketingspecialist.com/episode 27. This is “Small Business Stacey”, your Small Biz Marketing Specialist here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.